Showing posts with label sunday indian. Show all posts
Showing posts with label sunday indian. Show all posts

Wednesday, November 18, 2009

Corrupt politicians on the run

Vigilance heat mounts on former Jharkhand ministers

Jharkhand’s corrupt politicians who have been merrily lining their pockets over the past nine years are about to receive their comeuppance.

Vigilance cases have been filed or are about to be filed against one former chief minister, half a dozen ex-ministers, a sitting MLA and a Union Cabinet minister. Although the action against these corrupt politicians may mean little to the people of Jharkhand, it might serve to restore their faith in the process of justice.

Even as Jharkhand languishes at the bottom of the development ladder, its corrupt politicians have been on the take ever since the state was formed. But the past has begun to catch up with them. Two former Jharkhand ministers, Enos Ekka and Harinarayan Rai, are already in the dock. Vigilance cases have been initiated against former chief minister Madhu Koda and four members of his Cabinet, Kamlesh Singh, Bandhu Tirkey, Bhanu Pratap Shahi and Nalin Soren.

MP from Ranchi and Union minister Subodh Kant Sahay is also in the vigilance net. With the exception of Nalin Soren, all the others have been accused of amassing wealth disproportionate to their known sources of income. Enos Ekka and Hari Narayan Rai, both of whom are absconding after issuance of arrest warrants against them, misused their office to buy properties from Assam to Jaipur, and from Mumbai to Thiruvananthapuram.

A member of the vigilance team that went to inspect an under-construction building owned in Ranchi by Ekka reported that he would not be able to assess the exact value of the property because he hadn’t ever seen some of the gadgets installed there.

Similarly, Madhu Koda and his erstwhile Cabinet colleagues face charges of criminal malfeasance. Vigilance proceedings are expected to be initiated against them soon. Nalin Soren, who was agriculture minister in Koda’s Cabinet, is involved in a departmental scam. A criminal complaint has been filed against him.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2009


An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative


Tuesday, July 08, 2008

Vying for VAIO…

Vying for VAIO…
Inspired by the fashion trends of late, Sony India brings to you a palette of colours – the new CR series comprising an uber-hip range of colourful notebooks. The VGN-CR11GH (P/L/W/R) model is available in Aroma Black, Beauty Pink, Indigo Blue, Pure White & Blazing Red to help you express your unique and distinct personal style. Now beat the office blues with these unmatched hues! Price Rs.54,990.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist)

Thursday, July 03, 2008

Creativity and freedom breathes

They had a billing of Rs.23 crores last fiscal. Just last month they bagged the key account of Addo Battery. Says Das, “Addo Battery has a footprint all over India. As part of our strategy to compete against Exide, we have roped in Kapil Dev as the brand ambassador as he has a lot of mass appeal and since the product is performance led.” Not one to follow tradition, the agency never thinks twice before taking on clients from off beat sectors too. One of its client is an organic store based in southern India called 24 Letter Mantra, “We undertook a 360 degree marketing technique in order to give shape to the store. Right from the name, logo, shop design and communication strategy – everything has been conceptualised by us.” Little wonder that clients don’t treat the agency as a vendor, but as a partner, where there is no room for dictating terms or domination by either side. With creativity as its core competence, the agency is aptly summed up as a ‘circle of imagination’ by Das and why not when Oxygen started as a creative shop and not just as an advertising agency. Explicating the reason behind christening the agency ‘Oxygen,’ Das says, “Advertising is like oxygen for any brand. You can sell a commodity, but to convert that commodity into a brand, one needs advertising.” The agency boasts of a young & dynamic employee force, with commitment to creativity.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008


An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist)

Monday, June 30, 2008

Dress ed to Kill

He is 25 years old. He dropped out of Princeton University and now he is turning “worm-poop” into green bucks! Tom Szaky and his friend Jon Beyer started a company called TerraCycle Inc. The company uses worm waste to create plant food and the best part is it sells it in recycled soda bottles. Most of these plastic bottles are collected through a nation-wide recycling programme organised by the company itself. It’s got schools and churches to collect empty plastic bottles and milk cartons, which are used to package its products. They now even have neck-tags on these recycled bottles where you can put your first name and the state from where you collected your bottle. It’s this idea of such an innovative packaging that generated copious publicity for this company that it has hardly spent on advertising. It even showed what the company believed in and stood for. Body Shop had done a similar thing years ago. They encouraged customers to bring their old packaging back into the shop to be refilled and re-used or recycled. They did it at a time when no one else was doing it – and it spread a good word about the company, which is more powerful than any advertisement.

Packaging is the first tangible interaction a consumer has with your brand. If it’s powerful and creates an impact, then it’s the best way to differentiate your product from competition and even beat it. No wonder Coors Brewing Co. is relying on packaging to help boost its sales. The have introduced “Cold Wrap” bottles. A wraparound label on the beer bottle keeps the brew cold longer by reflecting heat from the consumer’s hand. Not just this, they even have an agreement with the packers, whereby, the Cold Wrap bottle will remain exclusive to Coors for “at least one year”. What a way to beat the heat and the competition!


New and innovative packaging always helps to create a buzz. Last year, Pepsi Co’s soft drink 7UP decided to get the excitement going high by introducing its drink in a new packaging and using Mallika Sherawat’s curves to up the enticement quotient. It suddenly made the brand both hot and cool. Coca-Cola too had to change the shape of its soft drink Limca if it wanted to remain in the race. This year it made its bottle curvier and called it the Limca splash bottle. They said, it gave consumers a better grip. It might even help Coca-Cola to retain its grip over the market!


It’s a new world

Today it’s a whole new generation that we are marketing our products to. This “millennium generation” or “generation why” is very different. Generation Y, according to Crispin Reed of Sterling Brands, is “...arguably the most savvy generation ever to walk the planet. It’s never felt the chill of the Cold War, never knew life without AIDS, learnt about the birds and bees from President Clinton, never went to library, wore designer kids’ clothes & can’t imagine a life without DVDs, AIMs, Internet & SUVs.” If you have to attract their attention, you need to make the right moves. Amul re-designed its packaging of ice-creams, cheese and shrikhand. NestlĂ© has changed its “Fruit n Dahi” to “Milkmaid Fruit Yoghurt” and packed it in a cup.

Great packaging changes a brand’s image instantly. No wonder, companies are spending more and more on packaging, year after year. The packaging industry itself is growing at an annual rate of 4-6%. The range of products being packaged is growing and getting more and more diverse. After all, everything is getting packed and ready-to-eat-off-the-racks.

Intelligent packaging has made life easier. Think of life without resealable bhujiya packets, wet wipes, travel kits of the various cosmetic brands, juices in tetra packs, Coke cans, salt & pepper dispensers of Catch and many more.

On the shelf...
There are so many developments in packaging which are now helping in increasing the shelf-life of the products. Processes like vacuum packaging or gas packaging are being used extensively. The shelf is also the place where your brand competes directly with the rival’s brand. Marketers are using packaging to make a statement on the shelf. Some years back Coca-Cola unveiled a 30-litre plastic bottle of Coke. It was 4 feet tall, weighed 274 pounds and required, on an average, three men to lift it! The logic? They said Americans like big things – big car, big stereo, big TV. So why not a big Coke! They did try to make the brand look larger-than-life!

Windows Vista and 2007 Office systems not only redesigned the software package, but also the outer packaging to make it look more attractive on the shelf – displays; apart from protecting the software inside for life-long use.

DVDs and CDs have seen so much of experimenting when it comes to packaging. Limited editions and collector’s editions are just ways of innovatively packaging the old discs to make them look attractive and encourage impulse buying.

Thanks to the “Wal-Mart culture” of retail chains and department stores, most of the purchases nowadays are impulse-driven and many-a-times it is attractive packaging that makes you reach out for the product. Not just this, packaging also increases the brand recall. So it’s imperative your product look good on the shelves.

Save our planet
With the effect of global warming already being felt, consumers are becoming more conscious and making more ecologically friendly choices. Wal-mart has even announced a rollout of a “green” rating system of the packaging used by its suppliers – in a bid to become more environment-friendly. All suppliers would be required to lower the amount of packaging that they use, by 5% and use more eco-friendly & recyclable products. Those who don’t, might lose their business with Wal-Mart!

In today’s world, packaging even makes a statement about your commitment to the planet. Today it is no more packaging... it’s the era of green packaging.

Starbucks invented the disposable coffee cups and has shown that it is environmentally responsible too. Today, it is changing that and trying to rework a system, whereby, it would encourage consumers to drink inside the stores. America started the “take-away” culture and gave birth to a whole new style of packaging, while Europe still believes in the “consumer-in-store” culture. Consumers are demanding that companies show their responsibility towards the environment. No wonder Starbucks now serves in non-disposable re-usable containers.

So packaging is a powerful medium. It’s a statement! It gives a brand its identity. Use it with caution and you could reap rich dividends. If you have to win, make sure your products are dressed to kill.
Copyright © :-Rajita chaudhuri and Planman Media

An Initiative of
IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist)

Saturday, June 28, 2008

Indian market


IIPM - Admission Procedure

However, it was certainly no mean feat to popularise a concept like Easy Bill in the Indian market, especially with the habitual Indian consumer unwilling to let go off traditional payments options. Besides, the additional challenge of establishing a vast distribution network was also there. “We were fortunate to have come from a business that had a strong distribution set up. But of course, to get the first 10-15 contracts was like a nightmare. There was a time when a chairman of the electricity board of a neighbouring state refused to meet me when I told him about this concept. I stood in front of his office for hours for 4-5 days before he met but still didn’t buy my idea. After I had 30 clients in my kitty, I asked him if he trusted me now. He is my client today,” explains Rahul. Today the Easy Bill network spans Delhi, Maharashtra, Bengalooru, Punjab, Haryana & Gujarat, with more than 3,500 outlets in 25 major cities across the country. “If a customer knows where to find us if his bills don’t get paid, that adds my credibility,” emphases Rahul. .

For more articles, Click on IIPM Article

Source : IIPM Editorial, 2008

An
IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

For More IIPM Info, Visit below mentioned IIPM articles.
IIPM is A World of Career
Why Study Abroad When IIPM Gives You 3 global Advantages!
IIPM, GURGAON




Paying bills for a living….


When IIPM comes to education, never compromise

Explains Rahul, “Every big group expands as the economy demands. We wanted a strong footing in the service industry. I personally, always wanted to start something service based. And having studied abroad, I had a fairly good idea about the service industry outside.” So he took up the task to replicate the global concept of convenient payment of bills for the India’s a billion plus. He blended a vast and efficient retail network with state-ofthe- art technology and created Easy Bill in 2003. “With the economy booming, it was the best time to get into this service industry. When we launched Easy Bill, we required a huge network of dealers & retailers. The requisite skill sets were very similar to what Hero Group was already into–low value cash movement,” reminisces Rahul. To make the consumer better understand his offerings, Rahul avoided marketing jargons in the nomenclature of his new venture and christened it Easy Bill. From the onset of the journey, Rahul, who spearheads Easy Bill as CEO, took special care to create trust and goodwill for his brand among consumers, which he describes as the backbone of any service company. “The customer’s trust is reinforced every time he looks at our logo on his telecom company’s bill. We give an authorised receipt for every payment with an Airtel or Tata logo so that customers don’t have any apprehensions,” he says. And what with the number of electricity, telecom and other paid services in the country growing by leaps and bounds, Rahul has surely secured his eggs in the golden basket.

For more articles, Click on IIPM Article

Source : IIPM Editorial, 2008

An
IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

For More IIPM Info, Visit below mentioned IIPM articles.
IIPM - Admission Procedure
IIPM is A World of Career
Why Study Abroad When IIPM Gives You 3 global Advantages!


With an ‘easy’ way of minting money up his sleeve, this deft leader is working hard and working fast to carve his own ‘service’ niche...


IIPM, ADMISSIONS FOR NEW DELHI & GURGAON BRANCHES

Indian Inc. has always had a galaxy of business families who have shaped the economy since Independence. The Ludhiana-based Munjal family (of Hero fame) would forever be considered, as being among the crème of India’s old business families, and one that has contributed significantly to the economic development of the nation. Be it giving the nation its first indigenously made bicycle or moped, the Munjals, to their credit, have been pioneering movers & shakers of India Inc., with innovation and forward thinking ingrained in their very thought process. Coming from such prestigious lineage, the task was at once, both difficult and easy for Rahul Munjal. Son of the founder of Hero Honda Motors – Raman Kant Munjal and a holder of degree in Economics, from the University of Rochester, Rahul Munjal wanted to live up to the family legacy of creating something new, away from the shadow of grandfather Brij Mohan Lal Munjal, the patriarch of Hero Group.

For more articles, Click on IIPM Article

Source :
IIPM Editorial, 2008

An
IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

For More IIPM Info, Visit below mentioned IIPM articles.
The Sunday Indian - India's Greatest News weekly
IIPM, GURGAON
ARINDAM CHAUDHURI’S 4 REASONS WHY YOU SHOULD CHOOSE IIPM...
IIPM Economy Review



Friday, June 27, 2008

Twice as sharp?

Motorola RAZR2 V8, ups competition
It took a ‘RAZR’ sharp swipe on the competitor’s market share on arrival. And while competitors still struggle to match its impact, Motorola is set for a sequel in the form of the RAZR2 V8! RAZR had been the hottest selling phone for Motorola with over 100 million units being sold till date. Of late, however, there was a decline in the cult following of RAZR. The report for the second quarter of 2007 by Gartner also reveals that Motorola’s global market share has fallen by a cataclysmic 7.3% to reach 14.6%, though it has retained the number two slot. Thus damage control is long overdue. In its second inning, RAZR2 V8 is slimmer, sleeker, and more stylish than RAZR and claimed to be ten times faster than the original RAZR. Proclaimed Malcolm Dawe, Vice President & General Manager, Motorola, “It comes with an ARM 11 processor that makes it the fastest mobile phone in the world at the moment.” The major disappointment for RAZR2 V8 is its camera – only 2 megapixel. But history reminds us that RAZR was able to emerge a winner without a megapixel camera. Motorola has launched RAZR2 V8 in India before anywhere else. It will certainly be looking at making a killing in the Indian market, especially after Nokia has confirmed India to be its second largest market. At its initial price of Rs .18,999, this phone obviously would not give returns in terms of market share to Motorola unless it manages to bring down prices quickly & maintain the wow factor. A lot will also depend on how competition retaliates to blunt its RAZR edge...

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008

Mind your language!

IBM launches Hindi speech recognition
With proposed investments of $6 billion in India, IBM would surely want to have more associations with the country other than the colour blue. No wonder that it has partnered with Centre for Development of Advanced Computing (C-DAC), to come out with a Desktop Hindi Speech Recognition Technology. This technology, also called Shrutlekhan- Rajbhasha has been developed in association with the Centre for Development of Advanced Computing. This technology transcribes spoken Hindi language with little assistance from the user through keyboards. It would therefore help people with limited computer literacy & also the physically challenged. Needless to add, this technology would also find many suitors in the domain of domestic call centres of various banks, telecom companies, airlines and even Indian Railways to assist them in performing better. Dr. Daniel Dias, Director, IBM India Research Laboratory, said, “The system can recognise more than 75,000 Hindi words with dialectical variations, providing an accuracy level of 90-95%.” IBM also claims it has tested this technology on people across states without a significant effect on accuracy. It also comes in with spell check function to help correct spoken errors. IBM’s transcription technology would certainly prove a catalyst in the mass penetration of PCs in India, already in the acceleration mode. And to top it all, it would also help Big Blue develop a formidable association with the Hindi speaking hinterland.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Thursday, May 22, 2008

An epidemic called branding

Marketer Santosh Desai on what makes Laloo Prasad Yadav a valuable brand...
Right now there is a whole epidemic of what I would call pseudo brands, where everything suddenly becomes a brand. This has happened to an extent that it has even become fashionable to talk about every human being as a brand, every event as a brand, every television programme as a brand, every film as a brand. So there is in fact an epidemic of branding that is finally taking place. And while a lot of these things can be categorised as brands, what is important is to distinguish and understand what makes a brand. Something that is being advertised or being popularised or which is becoming a commercial product that was hitherto not seen as a commercial product, does not make it a brand. A celebrity does not become a brand simply because he or she gets some brand endorsements. Even though brands are commercially used, the notion of a brand has nothing to do with it. The idea of a brand is actually more about its core values.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Read More:-The Sunday Indian - Greatest News weekly
http://iipm-news.spaces.live.com/
http://pankajnegiz.spaces.live.com/
http://iipminternational.spaces.live.com/
http://iipm-iipmschool.spaces.live.com/

Wednesday, May 07, 2008

Now for hum sabka Bajaj…

Tussle between scions paves way for demerger of Bajaj Auto
Sibling rivalry and Indian business go together like tea and sugar, both incomplete without the other. Having recently survived a public spat between the Ambani brothers, and another feud in the Singh family (Ranbaxy), the axe has now fallen on the Rs.47.7 billion two-wheeler major Bajaj Auto (BAL). But, putting an end to all speculation, the two-wheeler behemoth has prudently decided to demerge in a three-fold way. Bajaj with focus on auto business, Bajaj Holdings & Investment Ltd. (BHIL), primarily into investment and Bajaj Finserv(BFL) into wind energies and financial services. According to the new scheme, BAL (now BHEL) will be handled by Rajiv Bajaj, while BFL will be managed by the younger Bajaj scion Sanjiv Bajaj. The apparent reason for the demerger is to separate the entities of the existing company for better focus on each, while the management for individual companies remains the same. Incidentally, the market has taken the demerger negatively, registering 13% fall in stocks of the company to Rs.2,248.3 (on May 18, 2007) from Rs.2,680.6 (on May 16, 2007). The next issue of concern for the Bajajs is long term maintenance of status quo as the family has to deal with not one but two sibling rivalries (one between Rahul- Shishir Bajaj and one between Rajiv and Sanjiv). Resting easy for now...

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2008


An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Read More:-

Monday, April 28, 2008

Wharton’s memorial for Dhirubhai Ambani

What a way to keep the memory of late Dhirubhai Ambani – the man who lived the Reliance dream – alive! The University of Pennsylvania’s Wharton School (that was founded in 1881 as the first collegiate business school ) h a s named a 300-seater state of- the art auditorium as the DhiRubhai Ambani Auditorium. This was announced at a ceremony in Philadelphia, where Wharton received a multi-million dollar gift from his son, Anil Ambani, Chairman of the Anil Dhirubhai Ambani Group (ADAG). On the occasion, Patrick Harker, the Dean of Wharton had this to say about the late Dhirubhai Ambani: “He was a true pioneer in the development of the Indian economy, opening opportunity to thousands of his fellow citizens through his then-innovative public stock offerings. We are honoured to have this outstanding opportunity to pay a lasting tribute to Mr. Ambani, the companies he built and the important role he played in India’s economic growth. We are grateful to his son, Anil, for choosing to remember him in this meaningful way.” Among those who were present at the ribbon-cutting ceremony were Dhirubhai Ambani’s wife Kokilaben and Anil Ambani’s wife Tina Ambani. In 1998, Wharton School had awarded Dhirubhai Ambani the Dean’s Medal in recognition of his work as the Chairman of Reliance Industries Limited (RIL). He was the 24th recipient of this honour. Anil Ambani too, received his MBA from Wharton in 1983. The junior Ambani now serves as a member of the Board of Overseers.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2008


An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative


Read More:-
The Sunday Indian - Greatest News weekly
http://iipm-news.spaces.live.com/
http://pankajnegiz.spaces.live.com/
http://iipminternational.spaces.live.com/
http://iipm-iipmschool.spaces.live.com/
Along came HBO!
BRAND : Real Twist
BRAND: Nokia
Don makes a ‘fair’ deal…
RCOM rings in the fabricating tone!!
The Noodle House comes to India
Re-cycle...
Cricket isn’t just cricket
Puravankara gets stuck in bad weather
Harry Potter strikes a million!

Friday, April 18, 2008

Tintin, now the leading man

Who doesn’t know of – and love – Tintin, that Belgian intrepid journalist, who was always game for a spot of adventure? He’s easily the world’s best known cartoon character, created by Herge in 1929. And who doesn’t adore Snowy, Tintin’s loyal dog who was his companion and fellow adventurer in all his missions? And what about Thompson and Thomson, those Irrepressible twins who were always goofing up? Captain Haddock? Professor Calculus? Well, Steven Spielberg and Peter Jackson (now best known for making the Lord of the Rings trilogy on celluloid) are also unabashed fans of Tintin. So much so that the two are going to together, direct and produce a series of three films on adventures of Tintin. According to a report in entertainment magazine, Daily Variety, Spielberg and Jackson will direct at least one of the three films each, and produce all three. The duo has chosen three stories from the 23 Tintin comic books that were published between 1929 and 1976. “Herge’s characters have been reborn as living beings, expressing emotion and a soul which goes far beyond anything we’ve seen to date with computer animated characters,” Spielberg was quoted by the report. “We want Tintin’s adventures to have t h e reality of a live-action film , and yet Peter [Jackson] and I felt that shooting them in a traditional live-action format would simply not honour the distinctive look of the characters and world that Herge created.” The report added that Jackson feels that though the movies would be computer generated, the characters would not look “cartoonish”. This is what he had to say: “We’re making them look photorealistic. The fibres of their clothing, the pores of their skin and their hair looks exactly those of real people – but real Herge people!” We can hardly wait for Tintin to get a screen presence now!

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Read More:-
The Sunday Indian - Greatest News weekly
http://iipm-news.spaces.live.com/
http://pankajnegiz.spaces.live.com/
http://iipminternational.spaces.live.com/
http://iipm-iipmschool.spaces.live.com/
Along came HBO!
BRAND : Real Twist
BRAND: Nokia
Don makes a ‘fair’ deal…
RCOM rings in the fabricating tone!!
The Noodle House comes to India
Re-cycle...
Cricket isn’t just cricket
Puravankara gets stuck in bad weatherHarry Potter strikes a million!

Tuesday, April 01, 2008

IIPM-Hot Spots Advertising

BRAND : Parle G
BASELINE : Hindustan Ki Taakat
DESCRIPTION: A soldier leaves for his camp and the VO exclaims, “Taakat mein taakat hoon, door hoon, paas hoon.” A dhabawala practices writing in English and the VO continues, “Swayam ka aabhaas hoon.” Boys are shown wrestling & the VO says, “Taakat, mein taakat hoon.” A girl walks on the road and deals boldly with eve-teasers; the VO goes, “Aahat hoon, saahas hoon.” And so on. Finally, a female photo-journalist is shown taking pictures, amidst the trouble-torn scenario and the VO states, “Subah ki taswir hoon, maa ko diya hua vachan hoon. Mein taakat hoon.”

4Ps TAKE: Nice campaign from Parle G with effective communication through VO, powerful visuals to back the effort, and the message that Parle G biscuits are a part of everyday life. The tagline ‘Hindustan ki taakat’ comes alive through the communication. The single-minded focus is to target all age groups, in both rural and urban India. Of course the USP is the ‘nutritional strength’ of the biscuit that offers the required energy to consumers. Only problem: doesn’t the ad go slightly overboard over a biscuit???

For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

BRAND : Sony Ericsson
AGENCY: Saatchi & Saatchi
BASELINE: Love bringing the shadows to life.
DESCRIPTION: A guy is sleeping under a tree & someone clicks his shadow’s picture. A guy wearing feathers gets his shadow’s picture clicked too. Next, a salesgirl is fixing the collar of a male mannequin and her shadow’s picture is clicked. Finally, a guy clicks his photo in shadow & VO says, “Sony Ericsson K810i that photographs.”

4Ps TAKE: Cellphones have become cameras, or as good as a camera: that’s exactly what this ad is trying to communicate. The power idea is that Sony Ericsson K810i’s 3.2 megapixel camera doesn’t get bogged down by the darkness. Poor lighting is offset by the Xenon flash that’s inbuilt in the phone. So, while other camera phones would have taken pictures of your shadow in bad lighting, the K810i operates like a regular camera. The USP is the phone’s photo fix feature that gives one extra, magical dark room touch. The only problem is that these features could have been communicated to the target audience. The communication seems to have got lost in the shadows!


BRAND : Radio City
AGENCY : Meridian BASELINE : Whatte Fun
DESCRIPTION: Two midgets are trying to curl the moustache of the Maharaja with ‘Gir gaya hoon’ playing in the backdrop. The Maharaja calls the snake charmer to fix his moustache, but again all in vain. Tired & bugged, he chops his moustache. Then, we observe the dejected Maharaja sitting on a swing, looking at the two dogs sitting in front of him. He has an idea and fixes the tails of the dogs instead and people around him are impressed. In the end, the VO says, “Kutte ki doom tedhi ki tedhi, sunte rahiye fun ki nayi bhasha, Radio City, 91.1, Whatte Fun!”

4Ps TAKE: Another sequence to the Whatte Fun campaign and this one too scores high on humour and wit. The power idea is to position the channel as a fun-loving one, entertaining all age groups. The storyboard is woven in an interesting manner and the visual grabs our attention. The reward to the prospect is the music played, which keeps the listeners hooked. The USP is the sheer fun factor that the channel stands for. Whatte Fun!

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2008

Read More:-

Thursday, March 27, 2008

Yahoo! Googles its way up

Top management shuffle at Sunnyvale
Global internet economy looks well poised for yet another bull race, bigger and more spectacular. Post the dot com bust that left many battered and bruised, this one promises to be more of a conquest! A battle between the Goliaths of the virtual world – Google and Yahoo!. In Terry Semel’s much awaited stepping down from the boss’s chair at Yahoo!, is a harbinger of what holds for the massively growing internet audience and of course, impatient shareholders. Stocks at Yahoo! Soared 8% immediately after Semel stepped down. “Jerry (co-founder, Yahoo!) and Sue (Susan Decker, head of Yahoo’s Advertiser and Publisher Group) will make an unbeatable team,” mentions Semel in his resignation letter as he vacates the corner office at Yahoo’s headquarters in Sunnyvale. However, what bothers shareholders and analysts is the tenure of Yang’s stay at the boss’s office after Yahoo’s disastrous Q1 revenues of $1.67 billion compared to Google’s monstrous $3.66 billion. Now since the global search engine market is poised to touch $22 billion within the next five years, Yahoo! does seem in a catch-up mood with the launch of ‘Panama search advertising ranking’ that putsit at par with Google’s Adsense. Revealing his strategy cautiously, Jerry Yang’s Yahoo blog post states, “My immediate and overarching prioritie are to realise Yahoo’s strategic vision by accelerating execution and further strengthening our leadership team.” Tough words.

For Complete IIPM Article, Click on IIPM Article

Source:IIPMEditorial,2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Pepsi yawning...
Now Pepsi tries to keep you awake
One common thing plaguing American companies at 2 PM is the chronic ‘Yawning’ exercise exhibited by the employees! In order to prevent people from spreading this contagious disease further, cola giant Pepsi has launched its new product Diet Pepsi Max, an invigorating zero-calorie cola with ginseng and more caffeine. According to Cie Nicholson, Chief Marketing Officer, Pepsi-Cola North America, “Diet Pepsi MAX will bring invigoration to the masses.” Though the company is tight lipped about the total amount invested in the brand, industry experts estimate the amount to be nearly $55 million for one whole year. This is definitely a new initiative to capture market share as traditionally cola giants have only supported brands for the first few months. BBDO, New York has designed a new campaign ‘Wake up, people!’ for the same. The ad shows how helpful the drink is in situations like a job interview, a football game or even a wedding. Yawn! With this drink, Pepsi is also charting a new territory by targeting men. To get their target market gulp down the drink, Pepsi would be running majority of TV campaigns while NFL (National Football League) is on. There would also be digital campaigns run on various websites. Pepsimax.com and wake up people. com are two websites that have been launched by Pepsi for the purpose. People can upload their yawn moments in this website and also send a wake up call to their friends via comedian Ben Stein. The jury is still out on this new brand. Yet, Russell Weiner, VP, Colas, Pepsi-Cola North America sounds optimistic, “It’s evident that Americans are tired and could use an extra kick to help get them
through the day.”

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Source: IIPM Editorial,2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Thursday, March 20, 2008

It’s a Kodak moment

At the age of 24, George Eastman made plans for a vacation to Santo Domingo. On a suggestion of a co-worker, Eastman bought a photographic outfit with all the paraphernalia of the wet plate days so that he could record the trip. However, Eastman cancelled the trip. The photographic outfit that he described as ‘a packhorse load’ fascinated him instead. Eastman took upon himself the task of making photography a less gruesome and inexpensive affair. Some years later, Kodak was born. The goal was simple, to make photography “as convenient as the pencil,” and that’s what this visionary entrepreneur did. He gave the world a device that had the power to make moments timeless, was easy to use and also easy on the pocket. “You press the button, we do the rest,” Eastman told the world. Just like Ekta Kapoor, Rakesh Roshan and Karan Johar, Eastman too was a believer in the power of the letter ‘K’, which made him incorporate the name ‘Kodak’ and it became one of the most valuable brands globally when it came to imaging and photography. The company set foot on Indian soil in 1931 and in tune with its global mission, has enabled easy imaging solutions to Indians ever since. Today, the company boasts of a portfolio of products, which range from Digital and Film Imaging to Entertainment and Health Imaging. While the slogan changed from what it was to ‘Easy Share’, their logo changed as many as six times. And to find out whether “Kodak moments” have really worked for the company in India, 4Ps B&M met up with Ravi Karamcheti, Managing Director, Kodak India. Since the year 2001, when Ravi joined Kodak, he has handled different profiles at the company. A visionary, and one with in-depth marketing and industry knowledge, Ravi has to his credit – with the help his vast experience gathered from his past stints at Asian Paints and Philips – various strategies to position Kodak as a strong brand for the price sensitive and technology driven Indian market. Says Ravi, “Kodak has always been known for innovation and our prime concern is to provide the best product in terms of technology. If you see our products, they look like mobile phones – very handy, stylish, compact and easy to carry; plus the price is very attractive considering that India is a price sensitive market.”

Taking into consideration this price consciousness, in the year 2001, the technology major launched KB10 cameras, which were most attractively priced at Rs.995 and were aggressively marketed. The result made history. The camera sold one million units in the country, a figure that no other camera had ever achieved. So is this ‘camera-loving’ way how Kodak is going to grow in India? Ravi differs, “Kodak’s goal is to offer complete end-to-end imaging solutions to the consumers. The aim is to provide a complete package or a solution to the customer with the best printing quality and offer 100% satisfaction to the customer, which means providing not just a camera but also a printer, paper, et al.” Apart from the price aspect, what has really provided the company an edge over its competition is its retail network, which spans the whole of India. Following the at-arm’s-reach strategy, the company has a chain of Kodak Express and Kodak PhotoShop outlets. Moreover, the Kodak film roles are sold through a robust distributor network that makes them available even at kirana stores. This retail network provides the company with an advantage over the rest of the herd in reaching out to its consumers.

An engineer with an MBA degree from Faculty of Management Studies (University of Delhi), Ravi has been instrumental in the marketing of consumer and professional business units. Under his leadership, Kodak India launched a range of digital cameras and undertook major non-media initiatives to promote the digital imaging business in the country. Talking about Kodak’s future marketing strategies, he says, “India is neither completely digital as the global market is, nor is the consumer’s perspective the same; so our idea is to provide a product that is easy to use and has better technology.” For Ravi – who believes in having a leadership style that gives complete freedom and follows a decentralization policy – the biggest challenge is to maintain a balance between the rapidly changing market and consumer desires, “We like to look at it as an opportunity to introduce many more into the world of photography. In fact, the industry trends are very promising and we are geared up to maintain our lead. Of course, every industry collectively faces a scenario where the consumer is changing rapidly; so to keep up with the changing dynamics, one needs to pre-empt faster.” Eastman was a great believer in advertising – since the very beginning, he advertised his company and its products. In the Indian market too, the company has given many memorable campaigns – one of them being, “It’s a Kodak moment,” a catch line which is today commonly used in general conversations.

And after so many years of India operations, the company has now roped in Katrina Kaif (mark the ‘K’ factor) as their ambassador. “Katrina embodies the imagery and style quotient, which we are communicating to the market through our product range in India. We are looking forward to seeing the same translate into higher brand visibility for us,” explains Ravi. Our interview had ended, and while making our way out of Ravi’s vibrant Kodak office in Santa Cruz, Mumbai, one almost expected a thousand cameras to click away our sumptuous ‘Kodak moment’ exit. But perhaps we were letting our imaginations run wild. But then, wasn’t it the same imagination that led George Eastman to place all his money on an idea that seemed more out of a science fiction movie than inside the world of practicalities? Wasn’t it the same imagination that helped him build a huge empire from scratch? We’ve got our answers... Have you?

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Monday, March 10, 2008

Playing for a cause!

The contribution of sports to society is much more than what meets the eye
Mankind’s sojourn with sports is perhaps as old as his rendezvous with the very concept of civilisation. Even in the pre-historic era, rival kingdoms oft en used sports as a medium to get a momentary respite from relentless conflicts. From the Greek civilisation onwards, sports started getting institutionalised as a key activity. It was the Greeks who introduced the concept of Olympics, the resonance of which can be felt till this millennium. With the onset of 20th century & the two World Wars bringing about paradigm shift in the way the world would henceforth function, sports have become a crucial reflection of the changing geopolitics & the dominance of few countries in the world. Emergence of USA & USSR as the only two superpowers, got frequently reflected by their medal tallies in the Olympics. While the Cold War continued & both sides remained hamstrung by the concept of Mutually Assured Destruction (MAD), it was the Olympics (both summers & winters) where USA & USSR started settling scores. More oft en than not, most of the medals went to either of the two parties or their satellite nations.

Gradually sports also became a leveling factor between the Whites & Blacks & other races like Asian & Hispanic. It is in sports where Africa as a continent has been able to garner much of the respect which it has been deprived of in other fields. While they continued their dominance in every kind of sports, especially in football & athletics, incidentally in most of the European nations & in USA, the ethnic Africans (brought centuries back for slavery) started dominating & representing the country in every possible game. USA is as much known today for Bill Gates & Steve Jobs as it is known for the icons like Aurther Ash, Michael Jordan, Carl Lewis & Tiger Woods.

The mother of all ironies is that most of players of the 1998 FIFA World Cup winning French team which showed its elegance even in the 2006 World Cup are not ethnically French but Africans. How many actually know that Zinedine Zidane is ethnically an Algerian? In the recent past, China has become the talking point of sports and that it’s hosting the 2008 Olympics, is a reflection of its increasing economic prowess. Last but not the least, is the fact that sports in essence are a reflection of the state of the health of the society. No prizes for guessing that India with its ranking of 126 in the UNDP HDI takes solace in an occasional silver or bronze medal, while those who are highest in the medals tally, top the UNDP list too.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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Thursday, March 06, 2008

A couple of Google’s offerings...

The search engine company, Google has come out with a new service for small businesses. The Google Custom Search Business Edition is a $100 per year service, which allows visitors to search information on their sites. This is a 10 minute sign-up process completed in three steps. The only requirement is a particular embedded code. California based Google is also mulling expansions in its Print Ads programme. This new expansion will permit online advertisers to publish their ads in 225 newspapers in the US market.

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Coca Cola is falling down!
Cola major, Coca Cola Enterprises has been struck by the clumping demand for its soft drinks in North America. Analysts attribute this downfall in sales to a comparatively lower demand for carbonated drinks due to perceived health risks. Also giving trouble is the price increase of aluminium, a resource needed for cans and corn syrup that is used as a sweetener. For the quarter ended June, profit stood at $270 million or 56 cents per share (58 cents per share when restructuring charges and other items were excluded from the calculations). For the same quarter in the previous year, the profit was $339 million or 71 cents per share.

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Tuesday, February 26, 2008

Global good over evil!

The legend of India’s most ideal man, at least going by mythology, has quite a cult following in southeast Asia too. In the six month period between May & October that includes the time when we celebrate Lord Ram’s homecoming to his kingdom Ayodhya after slaying demon king Ravana (Dussehra) in India, there are performed the famous Ramayana Ballets in the Pramabanan Temple compound in Java, Indonesia. A world heritage site, the compound houses temples dedicated to the Hindu trinity of Lord Vishnu, Shiva & Brahma and their respective carriers.
Magnificent architecture attracting the faithful and the curious, the temple’s most renowned event is the ‘Sendratari’ or the dance recitals of Ramayana. As 250 artists render an ornately executed tale of a familiar epic from Indian mythology across a series of four episodes every time, the audience, comprising a composite mix from around the world, are held to their seats by a brilliant communion of theatrics, music, action & dance. For one, the scene where the messenger monkey Hanuman sets fire to Lanka after meeting Sita is one to collect dropped jaws! As characters named Ram Wijaya, Dewi Shinta, Rahwan & Hanoman take positions, the Indians, could only be reverentially elated…

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Festive esprit de corps!
Festival times translate to joys of togetherness, spirit of tradition, and worth of belonging. When celebrated far from culturally familiar environs, the ceremonial joie de vivre essentially remains true to form and fun, but for that added sense of heightened communal conformity & revelry! A look at some of our very own national calendar carnivals jamming the streets across the seas…

Khalsa’s Canadian canter Yellow mustard field replaced by cattle ranches, festivity on the river banks replaced by the elite community parks and continuous reading of the Sikh scriptures replaced by a few minutes visit to the Gurudwara doesn’t lessen the spirit of Baisakhi, in Canada. The Sikh community celebrates Baisakhi every year in all major parts of Canada with annual Baisakhi parades, let only the 50,000 Sikhs in Toronto, who hold the Toronto Baisakhi Parade, attended by the Mayors and city authorities as well. The festival marking the birth of the Sikh com-munity and the advent of the harvest season, though back home gathers a crowd of 80,000 dressed traditionally in colourful costumes & heavy jewellery in Surrey alone, making it the largest Baisakhi celebration in North America. The provision for free food all along the route of the parade, followed by cultural performances in a country far away from the origin of Khalsa, symbolises not only attachment with the roots but the host nation’s ethnic tolerance too!

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative