Top management shuffle at Sunnyvale
Global
internet economy looks well poised for yet another bull race, bigger and more spectacular. Post the dot com bust that left many battered and bruised, this one promises to be more of a conquest! A battle between the Goliaths of the virtual world – Google and Yahoo!. In Terry Semel’s much awaited stepping down from the boss’s chair at Yahoo!, is a harbinger of what holds for the massively growing internet audience and of course, impatient shareholders. Stocks at Yahoo! Soared 8% immediately after Semel stepped down. “Jerry (co-founder, Yahoo!) and Sue (Susan Decker, head of Yahoo’s Advertiser and Publisher Group) will make an unbeatable team,” mentions Semel in his resignation letter as he vacates the corner office at Yahoo’s headquarters in Sunnyvale. However, what bothers shareholders and analysts is the tenure of Yang’s stay at the boss’s office after Yahoo’s disastrous Q1 revenues of $1.67 billion compared to Google’s monstrous $3.66 billion. Now since the global search engine market is poised to touch $22 billion within the next five years, Yahoo! does seem in a catch-up mood with the launch of ‘Panama search advertising ranking’ that putsit at par with Google’s Adsense. Revealing his strategy cautiously, Jerry Yang’s Yahoo blog post states, “My immediate and overarching prioritie are to realise Yahoo’s strategic vision by accelerating execution and further strengthening our leadership team.” Tough words.
For Complete IIPM Article, Click on IIPM Article
Source:IIPMEditorial,2008
Global
internet economy looks well poised for yet another bull race, bigger and more spectacular. Post the dot com bust that left many battered and bruised, this one promises to be more of a conquest! A battle between the Goliaths of the virtual world – Google and Yahoo!. In Terry Semel’s much awaited stepping down from the boss’s chair at Yahoo!, is a harbinger of what holds for the massively growing internet audience and of course, impatient shareholders. Stocks at Yahoo! Soared 8% immediately after Semel stepped down. “Jerry (co-founder, Yahoo!) and Sue (Susan Decker, head of Yahoo’s Advertiser and Publisher Group) will make an unbeatable team,” mentions Semel in his resignation letter as he vacates the corner office at Yahoo’s headquarters in Sunnyvale. However, what bothers shareholders and analysts is the tenure of Yang’s stay at the boss’s office after Yahoo’s disastrous Q1 revenues of $1.67 billion compared to Google’s monstrous $3.66 billion. Now since the global search engine market is poised to touch $22 billion within the next five years, Yahoo! does seem in a catch-up mood with the launch of ‘Panama search advertising ranking’ that putsit at par with Google’s Adsense. Revealing his strategy cautiously, Jerry Yang’s Yahoo blog post states, “My immediate and overarching prioritie are to realise Yahoo’s strategic vision by accelerating execution and further strengthening our leadership team.” Tough words.For Complete IIPM Article, Click on IIPM Article
Source:IIPMEditorial,2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
Pepsi yawning...
Now Pepsi tries to keep you awake
One common thing plaguing American companies at 2 PM is the chroni
c ‘Yawning’ exercise exhibited by the employees! In order to prevent people from spreading this contagious disease further, cola giant Pepsi has launched its new product Diet Pepsi Max, an invigorating zero-calorie cola with ginseng and more caffeine. According to Cie Nicholson, Chief Marketing Officer, Pepsi-Cola North America, “Diet Pepsi MAX will bring invigoration to the masses.” Though the company is tight lipped about the total amount invested in the brand, industry experts estimate the amount to be nearly $55 million for one whole year. This is definitely a new initiative to capture market share as traditionally cola giants have only supported brands for the first few months. BBDO, New York has designed a new campaign ‘Wake up, people!’ for the same. The ad shows how helpful the drink is in situations like a job interview, a football game or even a wedding. Yawn! With this drink, Pepsi is also charting a new territory by targeting men. To get their target market gulp down the drink, Pepsi would be running majority of TV campaigns while NFL (National Football League) is on. There would also be digital campaigns run on various websites. Pepsimax.com and wake up people. com are two websites that have been launched by Pepsi for the purpose. People can upload their yawn moments in this website and also send a wake up call to their friends via comedian Ben Stein. The jury is still out on this new brand. Yet, Russell Weiner, VP, Colas, Pepsi-Cola North America sounds optimistic, “It’s evident that Americans are tired and could use an extra kick to help get them
through the day.”
Pepsi yawning...
Now Pepsi tries to keep you awake
One common thing plaguing American companies at 2 PM is the chroni
c ‘Yawning’ exercise exhibited by the employees! In order to prevent people from spreading this contagious disease further, cola giant Pepsi has launched its new product Diet Pepsi Max, an invigorating zero-calorie cola with ginseng and more caffeine. According to Cie Nicholson, Chief Marketing Officer, Pepsi-Cola North America, “Diet Pepsi MAX will bring invigoration to the masses.” Though the company is tight lipped about the total amount invested in the brand, industry experts estimate the amount to be nearly $55 million for one whole year. This is definitely a new initiative to capture market share as traditionally cola giants have only supported brands for the first few months. BBDO, New York has designed a new campaign ‘Wake up, people!’ for the same. The ad shows how helpful the drink is in situations like a job interview, a football game or even a wedding. Yawn! With this drink, Pepsi is also charting a new territory by targeting men. To get their target market gulp down the drink, Pepsi would be running majority of TV campaigns while NFL (National Football League) is on. There would also be digital campaigns run on various websites. Pepsimax.com and wake up people. com are two websites that have been launched by Pepsi for the purpose. People can upload their yawn moments in this website and also send a wake up call to their friends via comedian Ben Stein. The jury is still out on this new brand. Yet, Russell Weiner, VP, Colas, Pepsi-Cola North America sounds optimistic, “It’s evident that Americans are tired and could use an extra kick to help get themthrough the day.”
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