Monday, September 24, 2007

Microsoft makes a Quantitative move!

In one of its biggest acquisition ever, Microsoft has acquired a Quantive, the online marketing biggie at a whopping price of $6 billion. With this deal, Microsoft has complied to its previously outlined vision of providing the advertisement industry with a world-class advertisement platform. “The deal represents the next step in the evolution of our ad network from our initial investment in MSN, to the broader Microsoft network including Xbox Live, Windows Live and Office Live, and now to the full capacity of the Internet,” said Steve Ballmer, CEO of Microsoft . The deal has a lot of potential for Microsoft as it would enable the company to strengthen relationship with advertisers, agencies and publishers.

Microsoft , which is a dominant player in online content with MSN, it now aims at becoming a Web powerhouse with this acquisition. It will also allow Microsoft to have access to a Quantive’s brands like Atlas (advertiser’s tool for better return generation on ad campaigns) and DRIVE pm (a service that matches ads with Web-page inventory). Noticeably, Microsoft has been on a spree of acquisitions, a move to become an unparallel name in online market. In 2002, it bought Navision, the Danish small-business soft ware-maker at a price of $1.45 billion. In more recent times, Microsoft acquired Massive, online video-game advertising firm, and Screen Tonic and Motion- Bridge, mobile-phone advertising companies. However, its latest move to acquire a Quantive seems to be a counter move against Google’s latest buyout of Ad firm Double Click.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Monday, September 03, 2007

KINETIC MOTORS

Kinetic gatecrashes into the party!
Though having failed to make a mark in our survey last year, Kinetic Motors makes its debut this year at rank 90, but what 4Ps B&M sees in Kinetic is its inherent capability to manoeuvre its way right to the top under its exuberant Jt. MD, Sulajja Firodia Motwani. With an ever increasing appetite and not limiting itself to domestic catfights, Kinetic Motors, this February, signed contract with companies from Egypt and Sudan to export its scooters. Moreover the icing on the cake comes with the news that the company is already exporting scooters to Japan with the second export order already secured. While new models to be launched are kept under wraps, one can be rest assured of quality and a brand value only to be revered. K.V. Sridhar gets candid, “Kinetic is not doubt a huge brand but has lost its way mainly due to TVS bringing out its Scooty that has eaten Kinetic’s market. Its time for this brand to strike back...”

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative