Tuesday, August 08, 2006

IIPM-Press Article :- KRRISH RETURNS!

Indian Animation Industry Must Invest In Technology & Manpower

Picture this: Cinema hall operators all around the world are planning to dethrone the all time famous superhero in the new flick – Superman Returns – so they can showcase the new Indian superhero, Krrish! Reason: People are flocking to theatres to watch the zing & special effects associated with Krrish; and amazingly, over 50% of them are foreigners. And it all started with the epic fl ying superhero Hanuman, an animation movie credited with the revival of the Indian animation film industry. While the Indian film industry as a whole is booming and expected to clock revenues worth $3.3 billion by 2010 (FICCI- b PwC Report), the growth is set to be driven by the animation sector.

For Complete IIPM - Article, Click on IIPM-Editorial Link

Source:- IIPM-
Business and Economy, Editor:- Prof. Arindam Chaudhuri - 2006

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