Tuesday, December 21, 2010

Is the “Star” factor blitzing our Adbiz too?

FCB Ulka’s Executive Director and CEO Arvind Wable, ends this debate with his typical objectivity. According to him, at the end of the day, it has to be about each agency’s individual style of presenting themselves – or wanting to be perceived. In other words, whether you have a Hollywood star in your camp works out whether you can use him or her. And if you don’t have a star, then you really have only teamwork to talk about. But the creativity has to be there, always. Advertising is a creative-driven calling and there will always be a temptation to identify, spotlight and celebrate Prima-Donna. It’s a natural human want and has only to do with profiling; if the profiling works for your organisation, then what’s the whole issue about it? What gives? On an objective, detached, dispassionate and coldly professional note, Personality Cult can indeed be a dangerous game to play. It suggests total dependence on your high-voltage, dazzling, high-profile, maverick star. Should he quit, fail to perform, or go off the media’s radar – it could be burial time! However, in a world that is bursting with politically-correct mediocrity, and boring ordinariness, these colourful, irreverent, flashy, frank and fearless, larger-than-life live wires provide that magical breath of fresh air along with excitement, surprise and delight.

Are we forgetting here? The American democracy has had one face to represent since it found its first President in George Washington in April 30, 1789. [How many times have you even bothered to find out who the first Vice-President was?] The practice of having one face to lead your organisation has been in practice for the past 220 years – enough time to testify that One organisation, one firm is never a bad idea. Similarly, in adland, considering you have hired hardworking and creative individuals, there is no harm in ensuring that one face gets your counter machine ticking. Anything wrong with that?!

MONOJIT LAHIRI

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

IIPM B-School Detail
IIPM makes business education truly global
IIPM’s Management Consulting Arm - Planman Consulting
Arindam Chaudhuri (IIPM Dean) – ‘Every human being is a diamond’
Arindam Chaudhuri – Everything is not in our hands
Planman Technologies – IT Solutions at your finger tips
Planman Consulting
Arindam Chaudhuri's Portfolio - he is at his candid best by Society Magazine

IIPM ranked No 1 B-School in India
domain-b.com : IIPM ranked ahead of IIMs
IIPM: Management Education India
Prof. Rajita Chaudhuri's Website

Friday, December 03, 2010

The Resident Non-Indians!

While HSBC was the first one in India to give its customers the freedom to break the queue in front of the cash counters by opening ATMs, Citibank moved a step ahead by allowing its customers to go cashless by introducing the concept of credit cards in the country. Their offerings in terms of specialised products and services have allowed them to go hard on Indian banks with whatever small perimeter they are allowed to operate in. Farhan Faruqui, Head-Global Banking, Asia Pacific, Citibank, says, “Our global banking structure gives us a single, unified coverage force that can deliver to our clients the best ideas, innovations, products and services in the industry.” Certainly, it’s the synergy with their parents’ global presence that allows these foreign banks to stay ahead of domestic players in terms of introducing innovative concepts, but undoubtedly it’s their efficiency, which has helped them to occupy dominant positions in individual segments like cash management services, sub-custody, dollar clearing and advising for cross border transactions et al. However, the only other area, apart from expansion of their network (thanks to the regulators), where the foreign banks are lagging behind is perhaps in promoting themselves. There is no doubt that they have done wonders in the past whenever they have attempted to communicate their presence. Take Royal Bank of Scotland (RBS) for example. At a time when people were losing confidence in it, the bank after roping in Sachin Tendulkar launched a campaign that said “Make it happen”. During that year 2008, the bank increased its ad-spend from zero to Rs.17.47 crores. As a result, today, consumers perceive it as one of the top 5 foreign banks. Even HSBC, with its “The World’s local bank” campaign, has managed to do tremendously well.

But then, the problem is that they are not consistent. And that has stopped them from surpassing larger domestic banks in the minds of the consumers. In this case, IDBI Bank can be a case study for these foreign banks. What RBS did for a year, IDBI Bank has been doing for the last two years now. As per data available with AdEx India, IDBI Bank was one of the top 5 ad-spenders both in FY’08-09 and FY’09-10. Thanks to the ongoing campaigns, its total score in the ICMR-4Ps B&M survey has moved from 79.73 last year to 86.90 this year. From here, the Indian banking sector is poised to see a spectacular rise in competition, as the government is considering issuing new banking licenses to NBFCs, which will add another line of players in the market. Moreover, the competition in the smaller space available for the foreign banks too is set to go up as the RBI has recently allowed a few more tough global banks like ANZ and Credit Suisse to enter the country.

On a positive front, the RBI is set to review its position on the issue of liberalisation of foreign banks in the country. If that happens, it would give the foreign banks an opportunity to scale up in India, but for that, they need to make their ground strong from the very beginning. So far, these banks have been operating mostly in Tier-I cities, but if they have to make it big, then Tier-II and III markets, where Indian banks have a strong hold, also need to be considered. For doing that the foreign banks need a 360 degree approach in terms of marketing and services to be able to gain ground.

Nevertheless, as Robin Roy, Associate Director (Financial Services), PricewaterhouseCoopers puts it, “They [foreign banks] have been the harbingers of best practices across businesses, sophisticated products and strong risk management skills.” But as my rambunctious colleague Manish Pandey’s story so eloquently put, unless these banks start believing in ‘sustained sincerity in advertising’, it’s highly improbable that they’ll be able to beat the horse to the lake, Now, what was that?!

Deepak Ranjan Patra
For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

IIPM B-School Detail
IIPM makes business education truly global
IIPM’s Management Consulting Arm - Planman Consulting
Arindam Chaudhuri (IIPM Dean) – ‘Every human being is a diamond’
Arindam Chaudhuri – Everything is not in our hands
Planman Technologies – IT Solutions at your finger tips
Planman Consulting
Arindam Chaudhuri's Portfolio - he is at his candid best by Society Magazine

IIPM ranked No 1 B-School in India
domain-b.com : IIPM ranked ahead of IIMs
IIPM: Management Education India
Prof. Rajita Chaudhuri's Website

Monday, November 15, 2010

THE (DIS)LOYALTY MARKET UNVEILED

The need for a greater customer intimacy is getting amplified by the changing trends in consumer behaviour

With the Indian economy’s appetite for growth refusing to die down and the Great Indian Middle Class story coming true with each passing day, marketers are rushing to get a share of the growing customer pie, and acquisition-based strategies led by one-to-many communication strategies have largely remained in favour. However, many of the marketers were blindsided by the recent recession and only after peeling off layers of misplaced optimism, they found maturing markets, commoditisation of products and fleeting new customers. Coupled with this are the rapidly evolving patterns in consumer dynamism as two main trends that are increasing visible are 1) social networking giving rise to a new found willingness to share more personal information in exchange for personalised services and 2) recession fueling ‘conscious’ against ‘conspicuous’ consumerism. Therefore, the need to invest in knowing and keeping your existing customers in a tearing hurry has never been felt more whether you are dealing with consumers or businesses. The recessionary times, growing media fragmentation and the changing trends in consumer behaviour have forced marketers to find answers to – Who are my customers? Where are they? What are their preferences? How loyal are they to my product/services?

A loyalty program is a long term strategy to identify, retain and grow profitable customers. These strategies, when designed and implemented correctly, provide you with invaluable information about your best customers, what they value in the relationship, their preferences and what it would take to gain their trust. This becomes the quintessential foundation to create products & services that continue to be relevant to customers and thus increase repeat purchases, grow profits from existing customers, and most importantly retain your best customers for a long time.


For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

IIPM B-School Detail
IIPM makes business education truly global
IIPM’s Management Consulting Arm - Planman Consulting
Arindam Chaudhuri (IIPM Dean) – ‘Every human being is a diamond’
Arindam Chaudhuri – Everything is not in our hands
Planman Technologies – IT Solutions at your finger tips
Planman Consulting
Arindam Chaudhuri's Portfolio - he is at his candid best by Society Magazine

IIPM ranked No 1 B-School in India
domain-b.com : IIPM ranked ahead of IIMs
IIPM: Management Education India
Prof. Rajita Chaudhuri's Website

Monday, October 18, 2010

IS OUR IT BRIGADE READY FOR A CHANGE?

While in the past, cost may have been the most important consideration, these days competing in the IT industry locally and globally is becoming more complex

The IT company that adopts this receptive attitude towards these types of changes and that can effectively integrate them in the company’s branding folio will have a greater success rate in both the Indian and global markets. In 2009 for instance, major Indian players TCS and Wipro reported that several clients had approached them for renegotiations of existing, long-term (5 to 7 years) contracts, citing financial difficulties brought about by the crisis as primary reasons for requested pricing discounts and shortened contract duration. Had these service providers refused the appeals of the clients, multi-million dollar deals may have failed altogether due to the inability of their clients to continue payments. Beyond the financial aspects, a resulting hit on corporate image would have also been experienced. Infosys gives due credit to its corporate flexibility as a foundation for its success in the IT space. According to one of its global managers, Infosys owes much its success to its willingness to make working compromises with clients. The company would rather lower its profit margin and accommodate the demands of a client than lose the client’s confidence altogether. This approach has apparently worked for Infosys – it maintains a positive track record for repeat business at 97%.

The custom-fit approach is also driving IT companies to further develop domain expertise. Products and services are developed with the objective of providing solutions to specific needs of industry verticals. Current industry dynamics require Indian IT companies to bank on their distinct value propositions as their unique selling point. These dynamics prove that the industry is evolving.


For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

IIPM B-School Detail
IIPM makes business education truly global
IIPM’s Management Consulting Arm - Planman Consulting
Arindam Chaudhuri (IIPM Dean) – ‘Every human being is a diamond’
Arindam Chaudhuri – Everything is not in our hands
Planman Technologies – IT Solutions at your finger tips
Planman Consulting
Arindam Chaudhuri's Portfolio - he is at his candid best by Society Magazine

IIPM ranked No 1 B-School in India
domain-b.com : IIPM ranked ahead of IIMs
IIPM: Management Education India
Prof. Rajita Chaudhuri's Website

Saturday, August 28, 2010

IIPM Event News - Fresher’s Nite on 25th June 2010 - IIPM Indore

On 25th June 2010, IIPM Indore hosted the Moonwalk party for the Spring Summer batch of 2010-2012 at Hotel Sayaji, Indore.

A night of fun and dance, the students of spring summer batch at IIPM Indore had a chance to unwind after a grueling one month of projects and presentations.

Friday, August 27, 2010

IIPM Space Education on Global Cultural Exchange

As the wings of economic liberalization spread, it encompasses in itself the globalization of Indian Economy, eliminating political boundaries and providing immense opportunities in a world wide scenario. Infrastructural development, healthcare and quality education, are spelled as the top priorities for a global India.

Thus, to further strengthen globalization and internationalization, IIPM Lucknow in collaboration with AIESEC Lucknow and SANMARG Events organized a seminar on “Global Exchange” on 27th July 2010. Student representatives from different nations (China, Russia, USA, Japan, Indonesia, and UK) took part in the event.

At the Exchange programme each of these individuals showcased their culture to everybody present while putting together an event that helped everyone to gain international perspective, learn about new cultures and help increase the cultural sensitivity among people.

The most mesmerizing part of the event was when IIPM students and the foreign student representatives got together to dance on a Punjabi number.

Thursday, August 26, 2010

IIPM 4Ps Business & Marketing - Nutrivita PRESENTS 100 MARKETING BRAINS THAT MOVE AND SHAKE INDIA

Prasad Narasimhan

CMO, Virgin Mobile

For the launch of Virgin Mobile in March 2008, we had invited Sir Richard Branson. True to his style, we had planned for him to jump 300ft off the roof of the Hilton Hotel in Mumbai, right into the middle of waiting journalists. Richard could not make it for the rehearsals. And despite all the precautions we had taken, his advisers were unconvinced about his safety. They were adamant that he jump off a much lower height (if at all) – 60 ft. This was clearly not going to create the magic for us, but the stalemate ensued. Enter Richard. He heard all sides and he then asked – “Who’s in charge here?” I stepped up. We were meeting for the very first time. He looked me square in the eye and asked – “How safe is this?” I told him that the contraption that managed the stunt was the same, whether he jumped off 60ft or 300ft. But the choice was his, as he was making the jump. Here was a multi-billionaire, world-famous icon, business rock star. He looked at me for a few moments, grinned, and said – “300ft it is!” He jumped to a great ovation and outstanding news coverage. How well he had internalised his own words – “I can’t do it myself; so I choose really good people across the world, and let them do their stuff!” For leaders, what can be more important than followership – and what can motivate more than this brand of total and unconditional trust in your people!

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
“We will change your outlook” - The Sunday Indian on B-SCHOOL RANKING SCAMSTERS EXPOSED! A must read...
The Sunday Indian:-
B-SCHOOL RANKING SCAMSTERS EXPOSED!

For Exclusive Footage by Sunday Indian Click Here

Outlook Magazine's B School Ranking Scam Exposed
Business Standard Exposes the Outlook Magazine Money Editor
Don't trust the Indian Media!

IIPM enters into media education
IIPM makes record 10,000 placements in five years
TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. - For Complete Sting Operation Video Click Here
Pioneer Exposes the fraud called Mahesh Sharma and Mahesh Peri of Career 360 and Barbel Schwertfeger of mba-channel.com
IIPM: An intriguing story of growth and envy
Prof Arindam Chaudhuri of IIPM on MF HUSAIN‎

Wednesday, August 25, 2010

IIPM 4Ps Business & Marketing - Nutrivita PRESENTS 100 MARKETING BRAINS THAT MOVE AND SHAKE INDIA

Takakiyo Fujita

General Manager, Marketing, Sony India

The two most important marketing moments for us have been the deciding of business plan for FY2010, and the launch of the LCD TV. It is not to be forgotten that after a rather modest FY2009, expectations across categories of consumer products are on a high. It was therefore extremely critical to have a strong plan in mind for the coming year. Also, a bright year ahead means a more competitive environment, and out LCD launch gives us that edge.


For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
“We will change your outlook” - The Sunday Indian on B-SCHOOL RANKING SCAMSTERS EXPOSED! A must read...
The Sunday Indian:-
B-SCHOOL RANKING SCAMSTERS EXPOSED!

For Exclusive Footage by Sunday Indian Click Here

Outlook Magazine's B School Ranking Scam Exposed
Business Standard Exposes the Outlook Magazine Money Editor
Don't trust the Indian Media!

IIPM enters into media education
IIPM makes record 10,000 placements in five years
TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. - For Complete Sting Operation Video Click Here
Pioneer Exposes the fraud called Mahesh Sharma and Mahesh Peri of Career 360 and Barbel Schwertfeger of mba-channel.com
IIPM: An intriguing story of growth and envy
Prof Arindam Chaudhuri of IIPM on MF HUSAIN‎

Monday, August 23, 2010

Nutrivita PRESENTS 100 MARKETING BRAINS THAT MOVE AND SHAKE INDIA

Nikhil Rungta

Head-Marketing, Google India

My best marketing experience was when I was working for Yatra.com as it was challenging to start building a brand from scratch. At the point when I started working at Yatra, consumers didn’t have an idea what the company was all about and they rather used to ask us what we do. But by the time I had left the company, the Yatra brand was very much familiar to consumers by then. The feeling of achieving and establishing a brand in the minds of consumers from scratch gave a lot of satisfaction to me and in fact, it was an achievement in itself.


For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
“We will change your outlook” - The Sunday Indian on B-SCHOOL RANKING SCAMSTERS EXPOSED! A must read...
The Sunday Indian:-
B-SCHOOL RANKING SCAMSTERS EXPOSED!

For Exclusive Footage by Sunday Indian Click Here

Outlook Magazine's B School Ranking Scam Exposed
Business Standard Exposes the Outlook Magazine Money Editor
Don't trust the Indian Media!

IIPM enters into media education
IIPM makes record 10,000 placements in five years
TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. - For Complete Sting Operation Video Click Here
Pioneer Exposes the fraud called Mahesh Sharma and Mahesh Peri of Career 360 and Barbel Schwertfeger of mba-channel.com
IIPM: An intriguing story of growth and envy
Prof Arindam Chaudhuri of IIPM on MF HUSAIN‎

Friday, August 20, 2010

PEOPLE THINK I AM SCARY”

Once a strong pillar of Indian hockey Dhanraj Pillai meets up with 4Ps B&M

Are you excited about the Hockey World Cup happening in India?
Definitely! I hope this will attract Indian audience towards this sport.

When was the first time you touched a hockey stick?
It was with my brother and friend. You won’t believe, it was a broken hockey stick.

What’s hidden beyond the ebony-skinned and long-haired Pillai?
I have never hidden anything and I have been always known as a very transparent person. At times people think I am very scary, but in reality the more you get to know me, you discover the comfort zone hidden in me…

You are a first-class player in a sport that receives a second-class treatment in this country!
Yes. But that doesn’t de-motivate me anymore. I have got enough recognition from the Government.

What’s the drawback of being in sports?
You will remain the talk of the town till you are in the team. Once you are out, nobody even cares what happens to you.

In one word you are...
Genuine and authentic, I never did what didn’t convince me.

What turns you off?
When somebody plays with my trust. I feel really bad when I trust someone and he/she cheats me.


Angshuman Paul
For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
“We will change your outlook” - The Sunday Indian on B-SCHOOL RANKING SCAMSTERS EXPOSED! A must read...
The Sunday Indian:-
B-SCHOOL RANKING SCAMSTERS EXPOSED!

For Exclusive Footage by Sunday Indian Click Here

Outlook Magazine's B School Ranking Scam Exposed
Business Standard Exposes the Outlook Magazine Money Editor
Don't trust the Indian Media!

IIPM enters into media education
IIPM makes record 10,000 placements in five years
TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. - For Complete Sting Operation Video Click Here
Pioneer Exposes the fraud called Mahesh Sharma and Mahesh Peri of Career 360 and Barbel Schwertfeger of mba-channel.com
IIPM: An intriguing story of growth and envy
Prof Arindam Chaudhuri of IIPM on MF HUSAIN‎

Thursday, August 19, 2010

ORANGE ALERT, BROWNIE POINTS & GREEN BEHAVIOUR

Consumers will be willing to pay premium for a direct tangible benefit of a green product, if it reduces exposure to potentially hazardous chemicals at home

GREEN BEHAVIOUR – WHY PEOPLE FAKE IT Dominic Green, the villain in the Bond movie Quantam of Solace, has been portrayed as a fake environmentalist who wants to control water resources under the fa├žade of a social reformer. He owns an eco-resort called the Greene Planet Hotel which he uses to distract people from his scheme to seize valuable water resources. But he is not alone; many can keep his company. People who regularly recycle rubbish and save energy at home are also the ones to take frequent long haul flights. Being green may be part of the desired image; eco-chics wear a halo around them. But another part of the desired profile pushes one to buy a bigger car. Similarly in a hurry to turn green, the definition of an environmentally safe product at times is given a misty cover. A Bombay based company uses polystyrene instead of wood. Dubbed Woodsaver, the pencils should help reduce consumption of about 250 acres of trees used every year by the company. But plastic pencils are no more environment friendly than those made from wood. It is merely a tradeoff between cutting trees and the creation of plastic garbage, which is non biodegradable. So it adds to the permanent litter. Greenwashing, is it?

Faking it is more common in making green claims than in sex! Yet the facts are staring at us starkly in the face. 2009 was the hottest year recorded in India. In fact, of the 12 hottest years in the last 108 years, 8 belong to the past decade. There is a real livelihood that the generation next may never be able to enjoy the sensuous thrill of an oyster washed down with cool, crisp white wine. The treat of battered cod with chips-well, since all fishing stocks will have collapsed by 2048 – would become part of the folklore. There is now a well established case for behaving responsibility, embrace green values.

According to University of Michigan Institute for Social Research, overall people around the world have grown happier during the past three decades. But beyond a certain point, the same research says, material wealth does not boost happiness. US, which ranked 16, has largely stalled in happiness gains – this despite growing buying power. Americans are now twice as rich as they were in 1950, but not more happier. A wrong headed approach to seeking happiness through over consumption is exacerbating some of the world’s most pressing environmental problems. Worse, so called extrinsic values (wealth, power, fame) as opposed to values (adventure, engagement) seem to go hand in hand with more environmentally destructive behaviour. According to Tim Kasser of Knoxx College, Illinois people who are more extrinsically oriented tend to use motorised transport more, buy second hands less, and recycle little. Nations with more individualistic and materialistic values also tend to be more destructive ecologically.


For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
“We will change your outlook” - The Sunday Indian on B-SCHOOL RANKING SCAMSTERS EXPOSED! A must read...
The Sunday Indian:-
B-SCHOOL RANKING SCAMSTERS EXPOSED!

For Exclusive Footage by Sunday Indian Click Here

Outlook Magazine's B School Ranking Scam Exposed
Business Standard Exposes the Outlook Magazine Money Editor
Don't trust the Indian Media!

IIPM enters into media education
IIPM makes record 10,000 placements in five years
TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. - For Complete Sting Operation Video Click Here
Pioneer Exposes the fraud called Mahesh Sharma and Mahesh Peri of Career 360 and Barbel Schwertfeger of mba-channel.com
IIPM: An intriguing story of growth and envy
Prof Arindam Chaudhuri of IIPM on MF HUSAIN‎

Wednesday, August 18, 2010

BE CHEEKY

What would be your strategy for the GSM foray?
For our GSM launch we have come up with the philosophy of ‘Think Milke, Think Hatke’, which exhorts Indian youngsters to make connections and use connections. While the youth today is finding the individual within, they are extremely aware that it’s with the push of their friends and extended network that they can make many things happen, which they otherwise can’t. The brand in this round will celebrate the benefits of a ‘network for friends’.

You have also roped in Ranbir Kapoor and Genelia D’Souza. What makes you think that they will be a strategic fit with the brand?
Virgin mobile in India will continue to be inventive and a partner of the youth. The brand will however celebrate the advantage that comes with friends coming together. We have carefully chosen celebrities Ranbir Kapoor and Genelia D’Souza, who are an exact fit for the brand and will bring us scale and visibility. The brand has now all the ingredients for a successful GSM foray.


For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
“We will change your outlook” - The Sunday Indian on B-SCHOOL RANKING SCAMSTERS EXPOSED! A must read...
The Sunday Indian:-
B-SCHOOL RANKING SCAMSTERS EXPOSED!

For Exclusive Footage by Sunday Indian Click Here

Outlook Magazine's B School Ranking Scam Exposed
Business Standard Exposes the Outlook Magazine Money Editor
Don't trust the Indian Media!

IIPM enters into media education
IIPM makes record 10,000 placements in five years
TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. - For Complete Sting Operation Video Click Here
Pioneer Exposes the fraud called Mahesh Sharma and Mahesh Peri of Career 360 and Barbel Schwertfeger of mba-channel.com
IIPM: An intriguing story of growth and envy
Prof Arindam Chaudhuri of IIPM on MF HUSAIN‎

Tuesday, August 17, 2010

IT’S GOING TO BE A HAPPY NEW YEAR!

‘When times are good, you should advertise. When times are bad, you must advertise.’ Though some marketers were not swayed by the logic then, they have now realised that the fastest way to set things right is with a powerful dose of a great advertisement

‘Homely’, because when times are rough, you look back to your home and family for support. You need to be reassured that all are together. Each one counts. Not just at home, but in business too, and the one who understood it best was Microsoft. Business is personal is the theme of its new ads. The print ads looked like ‘fake memos’ complete with words crossed, insertions made with a pen, et al; and as you read through, you realise that it was an announcement of the launch of Microsoft’s new software, which “understood how people really worked.” Read the memo, “…now more than ever, it’s everybody’s business… to come together and form a great company even in a tough economy”. Microsoft seems to have got it absolutely right this year. Its earlier ads never really managed to strike a chord with the audience. And Apple always had had the last laugh – as it scored higher with its comparative ads – making fun of Microsoft’s fuddy-duddy image.

Chrysler too is hoping on ‘hope’ as it begins the New Year. It wanted its consumers to realise that it had emerged from bankruptcy and was a stronger, healthier company. As families came together for the New Year, Chrysler did not lose the opportunity to remind them that this was the very company and the very car that had been bringing home their loved ones and hoped to do so for many years to come. A dash of good cheer and nostalgia is what the new campaign, ‘Coming home’, is filled with. It hopes to once again get the cash registers jingling.

NEW YEAR, NEW MAKEOVER

The spirit of survival is what the coming year will be about, and if it requires a new look, then nobody is asking why. Probably, recession needs to be thanked and not blamed, for it’s recession that forces one to think creatively, to think positively. One company that’s surely been thinking very differently is Idea Cellular. With every cellular company banking on celebrities, this one decided to introduce a new ‘idea’ too. Abhishek Bachchan not just charmed you with his wit, but also showed innovative ways of saving paper. It has truly created a huge improvement in brand recall Sir Ji!

Visualise this on your TV screens…teen girls dancing at a bus stop using an MP3 player – then comes a tag line, ‘Made in China with software from Silicon Valley.’ You got it right! Not just companies, countries too are working hard toward changing their images this time, for it makes good business sense. With ‘Made-in-China’ products taking a major image beating this year, be it toothpaste, toys or pet food, the China Advertising Association decided it was time for a makeover. ‘Made in China, made with the world’, is the theme of the new ad-campaign to help overcome all negative prejudices of the western world.


For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
“We will change your outlook” - The Sunday Indian on B-SCHOOL RANKING SCAMSTERS EXPOSED! A must read...
The Sunday Indian:-
B-SCHOOL RANKING SCAMSTERS EXPOSED!

For Exclusive Footage by Sunday Indian Click Here

Outlook Magazine's B School Ranking Scam Exposed
Business Standard Exposes the Outlook Magazine Money Editor
Don't trust the Indian Media!

IIPM enters into media education
IIPM makes record 10,000 placements in five years
TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. - For Complete Sting Operation Video Click Here
Pioneer Exposes the fraud called Mahesh Sharma and Mahesh Peri of Career 360 and Barbel Schwertfeger of mba-channel.com
IIPM: An intriguing story of growth and envy
Prof Arindam Chaudhuri of IIPM on MF HUSAIN‎

Monday, August 16, 2010

TAKE THE CROWN OR THE EGGS – CHOOSE NOW!

What will CWG 2010 do for a brand like India? Will it be a showpiece event or will we end up with some hundreds of eggs on our collective face? The question continues

I had been to Beijing recently. I was not fortunate enough to witness the Olympics that were held there, but went to that city soon after the Olympics. The magic continued even after the games. The first thing that one saw (or was floored by) was the airport, which local wisdom suggested was the size of 26 football fields! Once you tore yourself away from the airport you were accosted by miles and miles of newly laid roads, ring roads of mammoth proportions, flyovers all leading to the massive stadia. It had been converted into a major tourist attraction as several people like me, who could not attend the Olympics live, relived the moment. The fitter ones sprinted on the tracks; older ones like us stood on the podium, took pictures and tried hard to be something that we were clearly not-champions! Honestly the visit to Beijing, had the effect, doubtless expected by the hosts, of making many of us feel small and wonder if the progress made by India in recent years was anything to be proud of. But now it is our turn to host the Commonwealth games in Delhi in October 2010. What will the event do for a brand like India? Will it be a showpiece event like the one held in Beijing? Will it enhance our reputation or not? Or will we end up with egg on our collective face?

JUST IN TIME!

Have you been to a wedding a few hours before the actual event. Everything seems to be in a state of total confusion and things disbundeled everywhere. People are running around, voices are being raised, nothing can be found including one’s sense of proportion. But what happens a few hours later? Everything goes like clockwork and people are cheerfully saying cheese to a host of self appointed photographers who are busily taking pictures on their mobile phones! Have you tried visiting a mall, just a day before it is due for opening? I would strongly urge you not to do so, particularly if you have a faint heart! How on earth will this be ready tomorrow, would be the first question that would come to your mind. Brace yourself and make it to the launch the following day and you will find the place barely recognizable as the chaotic venue of the previous day, so wonderful does it look! The optimist in me suggests that even if India is behind schedule at the time of writing and the prophets of doom are shouting from the roof tops about the event’s possible failure, the games, on which so much money is being spent (US$1.6 billion to be precise excluding non related sports related infrastructure development). Mind you this is not the first time we are doing something of this nature; way back in 1982 India hosted the Asian games in Delhi which was supposedly the bigest event of such a magnitude in India till date. For those of you who may have been born later, it was these same Asian games of 1982 that spawned the birth and development of colour TV in this country. Who knows what the Common wealth games will bring about this time around!

INDIA NEEDS YOU

India has a strong breed of middle class intelligentsia. It is educated, vocal and runs the risk of being cynical. We do not need India bashers at this point of time especially with the issues relating to infrastructure hassles. The world is looking at India differently over the last few years particularly. People who were quick to write off our economy and its peoples look at us differently. Enough predictions are being made by people who should know what they are talking about, as to how we will rule the world. Yet our sternest critics are within the country. The enemy is within! We have the opportunity to create a showpiece event and in the bargain make Delhi’s infrastructure not only meet the demands of visiting athletes and tourists from 71 countries but also enable the citizens of India’s capital to experience the best infrastructure in India. The Queen’s baton that has been created is already a showpiece undoutedly. I have no doubt that the games too will be something that India and Indians will be proud of in the future. So as a true Indian I will say that let the games begin and let the criticism be put on hold for a while!


For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
“We will change your outlook” - The Sunday Indian on B-SCHOOL RANKING SCAMSTERS EXPOSED! A must read...
The Sunday Indian:-
B-SCHOOL RANKING SCAMSTERS EXPOSED!

For Exclusive Footage by Sunday Indian Click Here

Outlook Magazine's B School Ranking Scam Exposed
Business Standard Exposes the Outlook Magazine Money Editor
Don't trust the Indian Media!

IIPM enters into media education
IIPM makes record 10,000 placements in five years
TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. - For Complete Sting Operation Video Click Here
Pioneer Exposes the fraud called Mahesh Sharma and Mahesh Peri of Career 360 and Barbel Schwertfeger of mba-channel.com
IIPM: An intriguing story of growth and envy
Prof Arindam Chaudhuri of IIPM on MF HUSAIN‎

Friday, August 13, 2010

Hayward’s wayward BP ways?

B&E’s Steven Philip Warner talks to various global oil & climate experts from the likes of Goldman Sachs, Credit Suisse, Standard & Poor’s, Argus Research, JBC Energy & Varda Group to find out what awaits BP’s fate? Will BP, which as recently as two months back was the second most valued oil major in the world, disappear?

There are more uncertain words doing the rounds about BP’s present state. In explanation, Simon Redmond, Oil Analyst, Standard & Poor’s tells B&E that the prime reason for this is the erratic manner in which information was concealed and disclosed. That made this incident a PR disaster for BP, which could have a bearing on the company’s future as well. For starters, S&P has already given it a “negative CreditWatch” tag. In other words, sell the stock before it plummets further. “BP’s production growth could be hampered as a result of negative business and regulatory perceptions. S&P is lowering the long and short-term corporate credit ratings on BP to ‘A/A-1’ and keeping BP on CreditWatch negative. Despite claims that some 90% of the spill could eventually be collected on a continuing basis, the leakage remains significant. The likely range of direct costs at $4 billion to $6 billion are manageable for BP. However, the pollution could result in fines that are a multiple of this range,” says Redmond. Hayward has been blamed for not revealing the true state of damage. Initially, the company had handed over a document the Congress, claiming the leakage to be 5,000 barrels per day (bpd). Official estimates of the Macondo oil spill, by the US Coast Guard, put the figure between 35,000-60,000 bpd on June 16, 2010. “Since Deepwater horizon sunk on April 22, BP’s handling of the issue has not been perfect. Possibly the biggest failure in the post accident handling was that BP was not particularly forthcoming about the volume of oil spill, with different assessments over time,” says Vienna-based Johannes Benigni, MD of energy consulting firm JBC Energy to B&E. In one line – there are other fines, penalties, and litigations that could add significantly to the costs likely to be borne by BP over the next several years.

Economic loss is another quarter of worry for most affected areas by the oil spill. Here is an instance - Alabama, Louisiana, Michigan, Florida, which are the four states affected by the spill at present, are forecasted to lose about $14.4 billion in revenues from tourism and fishing over the next four years. While $8.925 billion of the local industry revenue loss will be tourism-related, for the fishing industry, this figure stands at $5.466 billion. Even the oil companies that operate in these four states are forecasted to lose $34.873 billion in topline by April 2013.

The spill has been an embarrassment for BP. It forced Hayward to pledge in public that he will not rest until he “makes this right” and that BP and the entire industry will emerge from the crisis stronger and smarter. IBC Energy’s MD Benigni says, “Without question, BP’s future looks much dimmer now than two months back. BP will still be around in 2020 and beyond, but probably smaller.” We disagree and estimates by industry watchers double our take. While a June 2010 report by Credit Suisse forecasts BP’s net profit to again rise above the $20 billion mark in FY2012 (estimate of $21.3 billion), another report by Goldman Sachs forecasts the figure to touch $22.6 billion in FY2010 and to reach $29.0 billion by FY2012. Good news as far as earnings are concerned.


For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
“We will change your outlook” - The Sunday Indian on B-SCHOOL RANKING SCAMSTERS EXPOSED! A must read...
The Sunday Indian:-
B-SCHOOL RANKING SCAMSTERS EXPOSED!

For Exclusive Footage by Sunday Indian Click Here

Outlook Magazine's B School Ranking Scam Exposed
Business Standard Exposes the Outlook Magazine Money Editor
Don't trust the Indian Media!

IIPM enters into media education
IIPM makes record 10,000 placements in five years
TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. - For Complete Sting Operation Video Click Here
Pioneer Exposes the fraud called Mahesh Sharma and Mahesh Peri of Career 360 and Barbel Schwertfeger of mba-channel.com
IIPM: An intriguing story of growth and envy
Prof Arindam Chaudhuri of IIPM on MF HUSAIN‎

Thursday, August 12, 2010

$1 trillion? Sure...

The US has announced the discovery of minerals apparently worth $1 trillion in Afghanistan – the IIPM Think Tank believes much of this made up value is balderdash and pure hogwash forwarded by the US

Have you heard about the jungle gold digger who announced to the world that he’s found the biggest gold horde underground? Never? That’s not too surprising, as not even a sophomoric mercenary would make the mistake of letting the world onto El Dorado if he found it first – unless, of course, he didn’t find it and simply wanted to conjure one up in order to boast to grandma back home. Or, of course again, the protagonist in question were the conscientiously incorruptible and trustfully industrious United States.

If those adjectives sounded oxymoronic, that’s basically the simple crux of this article’s argument. The recent June 2010 announcement by the US geological survey – a Pentagon study, if anyone expected any less – that they have stumbled onto $1 trillion and beyond of “untapped” mineral deposits (ostensibly iron, copper, cobalt, gold and lithium) in Afghanistan reminds one of the Great Game that was played between the British and the Russians for gaining influence in central Asia in the early phase of the 19th century.

The US is an old hand at peddling such so called discoveries for its mutual convenience – or at not peddling them. During the period that US took over Iraq, did one wonder even once that the Bush regime never gave official confirmation of the oil reserves in Iraq that the US was directly controlling and extracting? Rarely, as it was a given fact that US will siphon off oil money to pay for its war expenses and claims. The truth is, in February 2010, Agence France Presse had already quoted Karzai brandishing a US Geological Survey report that Afghanistan had $1 trillion mineral reserves. The flop attempt at global media publicity went unnoticed then. Clearly, Pentagon’s spin doctors were not too impressed by the February achievement, and re-branded the effort, training Karzai to repeatedly mention that the reserves were between $1 trillion to, hold your grandma’s horses, $3 trillion!


For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
“We will change your outlook” - The Sunday Indian on B-SCHOOL RANKING SCAMSTERS EXPOSED! A must read...
The Sunday Indian:-
B-SCHOOL RANKING SCAMSTERS EXPOSED!

For Exclusive Footage by Sunday Indian Click Here

Outlook Magazine's B School Ranking Scam Exposed
Business Standard Exposes the Outlook Magazine Money Editor
Don't trust the Indian Media!

IIPM enters into media education
IIPM makes record 10,000 placements in five years
TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. - For Complete Sting Operation Video Click Here
Pioneer Exposes the fraud called Mahesh Sharma and Mahesh Peri of Career 360 and Barbel Schwertfeger of mba-channel.com
IIPM: An intriguing story of growth and envy
Prof Arindam Chaudhuri of IIPM on MF HUSAIN‎

Wednesday, August 11, 2010

Satisfied with the performance of Sushma Swaraj?

The current Leader of the Opposition in the Lok Sabha has failed to take the Congress to task in the Lower House. Factionalism within the party as well as a lack of charisma on part of the tallest leaders have made Swaraj's task harder. She will need to make a deep impression if the BJP's image and future poll prospects are to brighten.



For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
“We will change your outlook” - The Sunday Indian on B-SCHOOL RANKING SCAMSTERS EXPOSED! A must read...
The Sunday Indian:-
B-SCHOOL RANKING SCAMSTERS EXPOSED!

For Exclusive Footage by Sunday Indian Click Here

Outlook Magazine's B School Ranking Scam Exposed
Business Standard Exposes the Outlook Magazine Money Editor
Don't trust the Indian Media!

IIPM enters into media education
IIPM makes record 10,000 placements in five years
TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. - For Complete Sting Operation Video Click Here
Pioneer Exposes the fraud called Mahesh Sharma and Mahesh Peri of Career 360 and Barbel Schwertfeger of mba-channel.com
IIPM: An intriguing story of growth and envy
Prof Arindam Chaudhuri of IIPM on MF HUSAIN‎

Tuesday, August 10, 2010

Bachchan meets Babbar Sher!

Brand ambassador of Gujarat Tourism, Amitabh Bachchan went to the Gir forests to shoot for an advertisement, and was ecstatic to behold the majestic lions. Dressed in a light blue shirt, jeans, boots and a cowboy hat, the enthusiastic super-star went into the forest in an open jeep with a cameraman, and was thrilled to be given the privilege to witness the lions from as close as 25 feet away. The happy ambassador announced that he hadn’t seen so many lions even in an African safari in the Serengeti!


For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
“We will change your outlook” - The Sunday Indian on B-SCHOOL RANKING SCAMSTERS EXPOSED! A must read...
The Sunday Indian:-
B-SCHOOL RANKING SCAMSTERS EXPOSED!

For Exclusive Footage by Sunday Indian Click Here

Outlook Magazine's B School Ranking Scam Exposed
Business Standard Exposes the Outlook Magazine Money Editor
Don't trust the Indian Media!

IIPM enters into media education
IIPM makes record 10,000 placements in five years
TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. - For Complete Sting Operation Video Click Here
Pioneer Exposes the fraud called Mahesh Sharma and Mahesh Peri of Career 360 and Barbel Schwertfeger of mba-channel.com
IIPM: An intriguing story of growth and envy
Prof Arindam Chaudhuri of IIPM on MF HUSAIN‎