Tuesday, March 29, 2011

Mahesh Gupta, Founder & MD, Kent RO systems gets candid with neha saraiya on what drove him to quit his job at IOC and set up his own venture

How has the scenario changed since then?
Now we are heard and our voice is accepted. Consumers too are aware and demand a better product and a better technology.

But, the competition has also increased...
Yes indeed. But we need to keep innovating and upgrade our technology which we have been doing till now. In a consumer business, a consumer is not looking only at the product but at service as well.

You claim that your products are based on cosumer insights. What kind of research goes into it?
It’s not a methodological research that we follow, but it’s a research through our interaction with people in the field. Further, we have created a special marketing team in Delhi which remains in touch with consumers on a daily basis. It’s quite important as we need to know the pulse of market. Even for our channel partners based outside Delhi we do the review once in every six months.

How challenging is it to remain on top?
The business demands a great service network as such we need to be on our toes every second. Secondly, many fly by night operators enter into the market and spoil the business. They buy components from outside and develop it. Further, as our products are becoming popular, duplicate and fake products are dumped in the market in our name.

Your future plans...
I see myself as a market leader. I want to surpass Eureka Forbes as its turnover is bigger than ours. However, in the RO category we are still the leaders.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2011.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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