Bollywood ain’t keeping Rahul busy anymore, for the suave gentleman seems to have found better use of his time. Away from tinsel town, Mr. Iyer knows he can do more than just entertain. For this star of Indian art-house cinema, Equation (an auction for equality) is his new pet that’s keeping him busy on Twitter, posting updates on his new goodies. So, if you wish to own Abhinav Bindra’s rifle, Roger Ferderer’s signed shoes, or Leander’s racket, you know where to look.
Source : IIPM Editorial, 2012.
An Initiative of IIPM, Malay Chaudhuri
and Arindam Chaudhuri (Renowned Management Guru and Economist).
and Arindam Chaudhuri (Renowned Management Guru and Economist).
For More IIPM Info, Visit below mentioned IIPM articles.
Zee Business Best B-School Survey 2012
Prof. Arindam Chaudhuri's Session at IMA Indore
IIPM IN FINANCIAL TIMES, UK. FEATURE OF THE WEEK
IIPM strong hold on Placement : 10000 Students Placed in last 5 year
IIPM's Management Consulting Arm-Planman Consulting
Professor Arindam Chaudhuri - A Man For The Society....
IIPM: Indian Institute of Planning and Management
IIPM makes business education truly global
Management Guru Arindam Chaudhuri
Rajita Chaudhuri-The New Age Woman
IIPM B-School Facebook Page
IIPM Global Exposure
IIPM Best B School India
IIPM B-School Detail
IIPM Links
IIPM : The B-School with a Human FaceProf. Arindam Chaudhuri's Session at IMA Indore
IIPM IN FINANCIAL TIMES, UK. FEATURE OF THE WEEK
IIPM strong hold on Placement : 10000 Students Placed in last 5 year
IIPM's Management Consulting Arm-Planman Consulting
Professor Arindam Chaudhuri - A Man For The Society....
IIPM: Indian Institute of Planning and Management
IIPM makes business education truly global
Management Guru Arindam Chaudhuri
Rajita Chaudhuri-The New Age Woman
IIPM B-School Facebook Page
IIPM Global Exposure
IIPM Best B School India
IIPM B-School Detail
IIPM Links
President Ayub Khan in the 1958 Tokyo Asian Games. He was the star of the 1960 Rome Olympics. After clocking a world record 45.8 seconds in the 400 metres preliminaries, Milkha finished fourth in a photo-finish in the final. This was to haunt him all his life. When shooter Abhinav Bindra won Gold in Beijing last year, the Flying Sikh exclaimed “He has won the gold I had lost.”
television President, then Barack Obama is undoubtedly the first Internet President that the American people have escorted into the White House. Not only did he swear allegiance to social media early in his campaign, but he also created a web-based rumour clearinghouse to ‘Fight the Smears’. Facebook and MySpace were Obama’s playing field during a long-drawn campaign that levelled rival McCain’s bid to the Presidential post. But we talked about all that in the previous piece. What’s important to note here, however, is the fact that both Obama and McCain not just pushed their own brands on social networks, but also went to great efforts to track each others moves on popular social networking sites, including their own social networking sites viz. Mccainspace.com and My.Barackobama.com respectively. To their surprise, their special ‘tracking the rival’ teams discovered that coveted research about voter moods, opinion, leanings, issues, et al (which once required a set of proprietary quantitative tools to be accessed) could now be done via tracking Facebook ‘friend’ requests and network affiliations; or just by reading scrapbooks on Orkut and user comments on YouTube videos. And the rest, as they say, is history!
units in India; Hyundai and Suzuki, undoubtedly the world’s most ingenious small-car manufacturers, intend to make India their global or regional hubs for compact cars. The two are reportedly working on products that will specifically appeal to the Indian market, and also sell in the global markets. When asked about his company’s commitment towards India, Gyaneshwar Sen, GM (Marketing), Honda SIEL, says, “Off course, I think our actions show our commitment towards India.”
Fitch Ratings, says, “India can indeed become a major player in terms of sales and manufacturing. I think that in the medium to long term, the growth looks positive.” In fact, global players who figured out India’s potential a little late now wish to enter the market through indirect means. In order to avoid delays, Renault has entered the market with M&M, and Nissan opted for a contract-manufacturing tie-up with Maruti. Simultaneously, M&M, Nissan and Renault have come together to open a manufacturing base in Chennai. Adding to this buzz is the fact that all the existing plants are operating at full capacity, and each one of them is planning to increase capacity via greenfield or brownfield expansions. After Mercedes Benz, BMW entered the manufacturing fray, and now VW is mulling over its plan to set up a base in the country. The additional advantage about India is that it has a huge domestic market. According to several studies, most emerging nations, which have become manufacturing hubs, have ridden on the domestic sales wave.
about to be staged on Fifth Avenue. This was also the era when women did not smoke much in public. Before the parade, Bernay alerted the newspaper that women would be smoking in public to promote ‘equality of sexes”. Suddenly, everyone was excited & wanted to cover the event. What Bernay told no one was the simple fact that he had been paid for this effort by American Tobacco, the maker of Lucky Strike in their effort to encourage women to smoke. It was one of the most famous marketing moments of its time.
are going back to their design tables; reworking and revamping their products as they get to know the female consumers better. Gone are the days when Gillette wanted to target their razors to women, they just colored them pink. Today, that’s not enough. A woman knows what she wants and if you want the green bucks to keep coming, you gotta give her what she wants. No wonder Camel cigarettes are now available in packages of hot pink fuchsia and minty green. They know their customers would “walk a mile for a Camel” (the famous tag line of Camel cigarettes). They also know many of them would be wearing stilettos!
Szaky and his friend Jon Beyer started a company called TerraCycle Inc. The company uses worm waste to create plant food and the best part is it sells it in recycled soda bottles. Most of these plastic bottles are collected through a nation-wide recycling programme organised by the company itself. It’s got schools and churches to collect empty plastic bottles and milk cartons, which are used to package its products. They now even have neck-tags on these recycled bottles where you can put your first name and the state from where you collected your bottle. It’s this idea of such an innovative packaging that generated copious publicity for this company that it has hardly spent on advertising. It even showed what the company believed in and stood for. Body Shop had done a similar thing years ago. They encouraged customers to bring their old packaging back into the shop to be refilled and re-used or recycled. They did it at a time when no one else was doing it – and it spread a good word about the company, which is more powerful than any advertisement. 
high by introducing its drink in a new packaging and using Mallika Sherawat’s curves to up the enticement quotient. It suddenly made the brand both hot and cool. Coca-Cola too had to change the shape of its soft drink Limca if it wanted to remain in the race. This year it made its bottle curvier and called it the Limca splash bottle. They said, it gave consumers a better grip. It might even help Coca-Cola to retain its grip over the market!
vacuum packaging or gas packaging are being used extensively. The shelf is also the place where your brand competes directly with the rival’s brand. Marketers are using packaging to make a statement on the shelf. Some years back Coca-Cola unveiled a 30-litre plastic bottle of Coke. It was 4 feet tall, weighed 274 pounds and required, on an average, three men to lift it! The logic? They said Americans like big things – big car, big stereo, big TV. So why not a big Coke! They did try to make the brand look larger-than-life!