Wednesday, June 25, 2008

BRAND: Indiatimes mail

HEADLINE: No spam mail.
BASELINE : Live out of the inbox
AGENCY : Bates David Enterprise
4Ps TAKE : In this age of quick e-mailing service and increasing Internet users, when competition between various web-mailing portals is getting intense every minute, has come out with the guarantee of no bugging spam mails. An innovative way to lure the target audience – given that spams and unwanted mails have become quite a pain for most users! The visual is eye-catching with a yellow backdrop and a man (dressed as a life-saviour, complete with an oxygen mask) holding a bright yellow envelope proudly in sync with the theme of no spam mails. The clinching benefits to the brand are the free and unlimited space and advanced spam filters that prevent unwanted mail from clogging your inbox. ‘Live out of the inbox’ is a good reward to the prospect and should appeal to all those net junkies who believe in just that: living out of the inbox! Free from clog, are you ready to now log?

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Source :
IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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