Nikhil Rungta
Head-Marketing, Google India
My best marketing experience was when I was working for Yatra.com as it was challenging to start building a brand from scratch. At the point when I started working at Yatra, consumers didn’t have an idea what the company was all about and they rather used to ask us what we do. But by the time I had left the company, the Yatra brand was very much familiar to consumers by then. The feeling of achieving and establishing a brand in the minds of consumers from scratch gave a lot of satisfaction to me and in fact, it was an achievement in itself.
Head-Marketing, Google India
My best marketing experience was when I was working for Yatra.com as it was challenging to start building a brand from scratch. At the point when I started working at Yatra, consumers didn’t have an idea what the company was all about and they rather used to ask us what we do. But by the time I had left the company, the Yatra brand was very much familiar to consumers by then. The feeling of achieving and establishing a brand in the minds of consumers from scratch gave a lot of satisfaction to me and in fact, it was an achievement in itself.
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Source : IIPM Editorial, 2010.
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
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