Takakiyo Fujita
General Manager, Marketing, Sony India
The two most important marketing moments for us have been the deciding of business plan for FY2010, and the launch of the LCD TV. It is not to be forgotten that after a rather modest FY2009, expectations across categories of consumer products are on a high. It was therefore extremely critical to have a strong plan in mind for the coming year. Also, a bright year ahead means a more competitive environment, and out LCD launch gives us that edge.
General Manager, Marketing, Sony India
The two most important marketing moments for us have been the deciding of business plan for FY2010, and the launch of the LCD TV. It is not to be forgotten that after a rather modest FY2009, expectations across categories of consumer products are on a high. It was therefore extremely critical to have a strong plan in mind for the coming year. Also, a bright year ahead means a more competitive environment, and out LCD launch gives us that edge.
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Source : IIPM Editorial, 2010.
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
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