Wednesday, August 18, 2010


What would be your strategy for the GSM foray?
For our GSM launch we have come up with the philosophy of ‘Think Milke, Think Hatke’, which exhorts Indian youngsters to make connections and use connections. While the youth today is finding the individual within, they are extremely aware that it’s with the push of their friends and extended network that they can make many things happen, which they otherwise can’t. The brand in this round will celebrate the benefits of a ‘network for friends’.

You have also roped in Ranbir Kapoor and Genelia D’Souza. What makes you think that they will be a strategic fit with the brand?
Virgin mobile in India will continue to be inventive and a partner of the youth. The brand will however celebrate the advantage that comes with friends coming together. We have carefully chosen celebrities Ranbir Kapoor and Genelia D’Souza, who are an exact fit for the brand and will bring us scale and visibility. The brand has now all the ingredients for a successful GSM foray.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
“We will change your outlook” - The Sunday Indian on B-SCHOOL RANKING SCAMSTERS EXPOSED! A must read...
The Sunday Indian:-

For Exclusive Footage by Sunday Indian Click Here

Outlook Magazine's B School Ranking Scam Exposed
Business Standard Exposes the Outlook Magazine Money Editor
Don't trust the Indian Media!

IIPM enters into media education
IIPM makes record 10,000 placements in five years
TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. - For Complete Sting Operation Video Click Here
Pioneer Exposes the fraud called Mahesh Sharma and Mahesh Peri of Career 360 and Barbel Schwertfeger of
IIPM: An intriguing story of growth and envy
Prof Arindam Chaudhuri of IIPM on MF HUSAIN‎

No comments: