Creativity and freedom breathes in the midst of yellow and green hues...
South Delhi’s posh South Extension.
Now that’s an address to envy. Travelling through the deadly Delhi traffic in sweltering heat we finally reached the office of Oxygen Communications, only to find the soothing yellow-green office in utter chaos. Oxygen Communications was shifting its office to a bigger premise in a prime location. Still the agency’s head honcho had taken out time to meet us. Now that’s what we call professionalism. In 2002, the agency started operatin on April Fool’s Day. But the agency did not believe in fooling around, and within a year bagged the prestigious account of Havell’s, which even after four years is still the shining star in Oxygen’s horizon. Speaking to 4Ps B&M, Tarun Das, Director, Integrated Ideas, Oxygen Communications, says, “Working for Havell’s, has been like a case study for us. When we began working, it was an emerging company, poised for growth. We worked for their entire portfolio and mended the fragmented perceptions and helped form a solid & reliable perception of the brand.” Despite being a Delhi based agency, Oxygen has a client base across the length and breadth of the country. The agency boasts of big names like Revlon, CII, Lakhani Shoes, Auto Expo, Absolut et al in its portfolio.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
South Delhi’s posh South Extension.
Now that’s an address to envy. Travelling through the deadly Delhi traffic in sweltering heat we finally reached the office of Oxygen Communications, only to find the soothing yellow-green office in utter chaos. Oxygen Communications was shifting its office to a bigger premise in a prime location. Still the agency’s head honcho had taken out time to meet us. Now that’s what we call professionalism. In 2002, the agency started operatin on April Fool’s Day. But the agency did not believe in fooling around, and within a year bagged the prestigious account of Havell’s, which even after four years is still the shining star in Oxygen’s horizon. Speaking to 4Ps B&M, Tarun Das, Director, Integrated Ideas, Oxygen Communications, says, “Working for Havell’s, has been like a case study for us. When we began working, it was an emerging company, poised for growth. We worked for their entire portfolio and mended the fragmented perceptions and helped form a solid & reliable perception of the brand.” Despite being a Delhi based agency, Oxygen has a client base across the length and breadth of the country. The agency boasts of big names like Revlon, CII, Lakhani Shoes, Auto Expo, Absolut et al in its portfolio.For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist)
No comments:
Post a Comment