Monday, July 28, 2008

ICL hardly has any big names

However, the odds seem to be against ICL and the weatherman’s prediction says the dark clouds are here to stay for ICL. Let’s take the stature of players for both leagues. ICL hardly has any big names (players) playing for it, barring a few exceptions (a la Shane Bond, Brian Lara, Chris Cairns et al). On the contrary, IPL has all the current mainstream players batting for it (Dhoni, Sourav, Sehwag, Dravid, Sachin et al). Naresh Gupta, National Planning Head, Grey Worldwide India, points out, “Having the right kind of players will be one of the key factors determining the fate of ICL or IPL. If you have the right kind of players the audience will get hooked to your game and advertisers will follow them. So the success doesn’t depends on who is promoting the game (Subhash Chandra or Sharad Pawar); rather on who is playing for it.”

Not only that, because of ICC pressures, most current international cricket stars will also play for IPL. So far it’s great going for IPL. And it’s basis the sheer confidence of its monopoly that BCCI even denies to accept the existence of ICL, as Niranjan Shah, Secretary, BCCI, puts it, “ICL is an illusion. We are reality. BCCI is the official body. Money can’t change everything.”

Clearly, Darwin’s law of ‘survival of the fittest’ will also apply to this ICL-IPL war. At present the ‘Gods’ seem in favour of IPL, but you never know, even Gods are known to have mood swings.

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Source :
IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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