The desh ki dhadkan campaigns have actually sold patriotism to an entire generation of Indian bikers
Our successful products like the CD Deluxe, Splendor
and Passion describe the mood of the nation. Their branding is all about India’s high economic growth and the ample opportunities available here. Today you do not have to leave the country for work. We have done brand building on all fronts and that includes not only corporate branding but product branding as well. Additionally we continue to refresh our products and offer the latest technology to Indian customers. India is virtually a Hero Honda country and Hrithik Roshan conveys that empathetically through our recent ‘Hero Honda country’ ad campaign. Hero Honda’s emotional values are conveyed through key words such as bharosa, josh and vishwas. Truly patriotic!
Our successful products like the CD Deluxe, Splendor
and Passion describe the mood of the nation. Their branding is all about India’s high economic growth and the ample opportunities available here. Today you do not have to leave the country for work. We have done brand building on all fronts and that includes not only corporate branding but product branding as well. Additionally we continue to refresh our products and offer the latest technology to Indian customers. India is virtually a Hero Honda country and Hrithik Roshan conveys that empathetically through our recent ‘Hero Honda country’ ad campaign. Hero Honda’s emotional values are conveyed through key words such as bharosa, josh and vishwas. Truly patriotic! For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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