Once upon a time, Maruti was the only rival for the sunshine car. Till Tata Motors came along...
Here’s a Korean auto major, who boasts of t
hree ambassadors – SRK, Preity Zinta and Sania Mirza. Yes! Hyundai, and small wonder then that the brand has been able to dent Maruti’s un-challengeable dominance to some extent. Arvind Saxena, VP, Marketing and Sales, Hyundai Motor India, explained to 4Ps B&M: “We have been doing product specific campaigns during the last year based on our requirements.” He added that the company will consistently focus on 2 core areas – innovation and reliability in all its communication. Hyundai posted sales of 299,513 units in CY06, an elephantine increase of 18.5% as compared to CY05. Anticipating similar momentum, HMIL is setting up its second plant, taking the total production to 600,000 units by end of 2007 from the current 300,000 units. The company is building up an extensive network of dealers, expanding their numbers from 183 to 250 by this year end. In a bid to boost consumer satisfaction, after sales service network are also being increased to about 1,000 in 2007. This will give Hyundai the much needed edge to com at par with Maruti and continue to keep the sun shining brightly on its India story!
For Complete IIPM Article, Click on IIPM Article
Here’s a Korean auto major, who boasts of t
hree ambassadors – SRK, Preity Zinta and Sania Mirza. Yes! Hyundai, and small wonder then that the brand has been able to dent Maruti’s un-challengeable dominance to some extent. Arvind Saxena, VP, Marketing and Sales, Hyundai Motor India, explained to 4Ps B&M: “We have been doing product specific campaigns during the last year based on our requirements.” He added that the company will consistently focus on 2 core areas – innovation and reliability in all its communication. Hyundai posted sales of 299,513 units in CY06, an elephantine increase of 18.5% as compared to CY05. Anticipating similar momentum, HMIL is setting up its second plant, taking the total production to 600,000 units by end of 2007 from the current 300,000 units. The company is building up an extensive network of dealers, expanding their numbers from 183 to 250 by this year end. In a bid to boost consumer satisfaction, after sales service network are also being increased to about 1,000 in 2007. This will give Hyundai the much needed edge to com at par with Maruti and continue to keep the sun shining brightly on its India story!For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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