Tuesday, November 20, 2012


Taste the West while being in East

For generations, Indians did their daily shopping at fresh-food markets and regarded packaged foods as ‘stale’. However, just like their Western counterparts, a new generation of busy urban Indians is starting to appreciate the convenience and choice offered by packaged foods.

Therefore the professional Indians are getting a lifestyle of the developed world even after being in India. This adds to the belongingness and cultural compatibility to the affluent lifestyle they already have and would like to have. The bonus is the legacy of ‘best of both worlds’ to the young and vibrant professionals and upwardly mobile Indians.

Source : IIPM Editorial, 2012.

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