Taste the West while being in East
For generations, Indians did their daily shopping at fresh-food markets and regarded packaged foods as ‘stale’. However, just like their Western counterparts, a new generation of busy urban Indians is starting to appreciate the convenience and choice offered by packaged foods.
Therefore the professional Indians are getting a lifestyle of the developed world even after being in India. This adds to the belongingness and cultural compatibility to the affluent lifestyle they already have and would like to have. The bonus is the legacy of ‘best of both worlds’ to the young and vibrant professionals and upwardly mobile Indians.
For generations, Indians did their daily shopping at fresh-food markets and regarded packaged foods as ‘stale’. However, just like their Western counterparts, a new generation of busy urban Indians is starting to appreciate the convenience and choice offered by packaged foods.
Therefore the professional Indians are getting a lifestyle of the developed world even after being in India. This adds to the belongingness and cultural compatibility to the affluent lifestyle they already have and would like to have. The bonus is the legacy of ‘best of both worlds’ to the young and vibrant professionals and upwardly mobile Indians.
Source : IIPM Editorial, 2012.
An Initiative of IIPM, Malay Chaudhuri
and Arindam Chaudhuri (Renowned Management Guru and Economist).
and Arindam Chaudhuri (Renowned Management Guru and Economist).
For More IIPM Info, Visit below mentioned IIPM articles.
2012 : DNA National B-School Survey 2012
Ranked 1st in International Exposure (ahead of all the IIMs)
Ranked 6th Overall
Zee Business Best B-School Survey 2012
Prof. Arindam Chaudhuri’s Session at IMA Indore
IIPM IN FINANCIAL TIMES, UK. FEATURE OF THE WEEK
IIPM strong hold on Placement : 10000 Students Placed in last 5 year
IIPM’s Management Consulting Arm-Planman Consulting
Professor Arindam Chaudhuri – A Man For The Society….
IIPM: Indian Institute of Planning and Management
IIPM makes business education truly global
Management Guru Arindam Chaudhuri
Rajita Chaudhuri-The New Age Woman
IIPM B-School Facebook Page
IIPM Global Exposure
IIPM Best B School India
IIPM B-School Detail
IIPM Links
IIPM : The B-School with a Human Face
