Kinetic gatecrashes into the party!
Though having failed to make a mark
in our survey last year, Kinetic Motors makes its debut this year at rank 90, but what 4Ps B&M sees in Kinetic is its inherent capability to manoeuvre its way right to the top under its exuberant Jt. MD, Sulajja Firodia Motwani. With an ever increasing appetite and not limiting itself to domestic catfights, Kinetic Motors, this February, signed contract with companies from Egypt and Sudan to export its scooters. Moreover the icing on the cake comes with the news that the company is already exporting scooters to Japan with the second export order already secured. While new models to be launched are kept under wraps, one can be rest assured of quality and a brand value only to be revered. K.V. Sridhar gets candid, “Kinetic is not doubt a huge brand but has lost its way mainly due to TVS bringing out its Scooty that has eaten Kinetic’s market. Its time for this brand to strike back...”
Though having failed to make a mark
in our survey last year, Kinetic Motors makes its debut this year at rank 90, but what 4Ps B&M sees in Kinetic is its inherent capability to manoeuvre its way right to the top under its exuberant Jt. MD, Sulajja Firodia Motwani. With an ever increasing appetite and not limiting itself to domestic catfights, Kinetic Motors, this February, signed contract with companies from Egypt and Sudan to export its scooters. Moreover the icing on the cake comes with the news that the company is already exporting scooters to Japan with the second export order already secured. While new models to be launched are kept under wraps, one can be rest assured of quality and a brand value only to be revered. K.V. Sridhar gets candid, “Kinetic is not doubt a huge brand but has lost its way mainly due to TVS bringing out its Scooty that has eaten Kinetic’s market. Its time for this brand to strike back...”For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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