Despite the VAT rate increase, McDonalds released its new advertising campaign themed, “Affordability” for its Happy Price Menu with the central message, “You don’t need to think twice when McDonalds has burgers at only Rs. 25.” Earlier, the same burger was priced at Rs. 20. With the ad-drive, McDonald’s is hoping that the Young Adults No Kids (YANKS) group, which is seen contributing to 75% of McDonald’s footfalls, would not really mind the 25% increase in prices if the same is communicated appropriately. Given that McDonald’s has been ranked in July 2010 as the 12th best brand in the Asia Pacific region by one report, the presumption of McDonald’s holds weight, if not evidence, given that it caters to above of 2 lakh customers in India on a daily basis, by various estimates. In related news, in the United States, McDonald’s profits were up 12% and reached a promising $1.23bn. Apparently, McDonald’s is also in the process of streamlining its supply chain processes much better to ensure these profits rise further in the future.
For more articles, Click on IIPM Article.
Source : IIPM Editorial, 2011.
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
For More IIPM Info, Visit below mentioned IIPM articles.
IIPM B-School Detail
IIPM makes business education truly global
IIPM’s Management Consulting Arm - Planman Consulting
Arindam Chaudhuri (IIPM Dean) – ‘Every human being is a diamond’
Arindam Chaudhuri – Everything is not in our hands
Planman Technologies – IT Solutions at your finger tips
Planman Consulting
Arindam Chaudhuri's Portfolio - he is at his candid best by Society Magazine
IIPM B-School
Arindam Chaudhuri
Rajita Chaudhuri
Planman Consulting
IIPM in the league of best management institutes of India.....
No comments:
Post a Comment