FOX International Channels (FIC) which is a subsidiary of the FOX entertainment group has added 7 new channels to its portfolio in India. FIC which produces and distributes entertainment, sports and movie channels around the world is part of media mogul Rupert Murdoch’s News Corp. Out of the seven new channels that the company has announced to be launched in India, FOX Crime and FX are already available but only with DTH players like Tata Sky and Sun Direct; but will soon be available with other DTH players and cable distributors going by the announcements made by the company. These new channels are in the genre such as music, wildlife and crime and will give the Indian customer more options in the space. This will apparently bring change in the entertainment space because FOX is attempting to bring its international experience in play to capture more market share in the Indian market. FOX, for records, has 170 plus channels in its global portfolio and may bring a few more if these launches are successful.
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Source : IIPM Editorial, 2010.
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
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