‘I am India!’ is what it means, and Honda seems to have practised its Japanese despite having travelled all over the world, all year long! Proof: It’s India sojourn...
The launch of the Honda Civic hybrid recently was no Baku-Shan
(Japanese ‘semblance in a woman’s beauty’), as aesthetically, the car seemed perfect to make its competitors feel insecure. The most significant Honda launch in the country yet, the Civic hybrid according to Honda, “is a commitment to the environment” and “will certainly create a stir in the market.” But even then, there has been a Kusukusu (suppressed giggling) doing rounds in the Indian auto circles due to the exorbitant price the car comes at, which dangerously borders more substantial E-segment cars. However, the world’s number six car maker has to open its eyes wide. India is changing and so is it’s perception about certain categories. Since 2005, there has been a paradigm shift in consumer preference, especially with the launch of Swift by Maruti. The Premium-compact segment (Rs.4 Lakh+) was never perceived the same again, both by the manufacturers and the consumers. In such a scenario, the company is truly facing a tough challenge to launch its compact car Jazz in India. The launch delay in one of the fastest growing automobile markets in the world, India, has been linked to the company’s relentless struggle to get the pricing right, as the car would be up against formidable competition like Maruti Swift, Hyundai i20 and Skoda Fabia. Furthermore, to retain its leadership, the company has already relaunched the Accord in India for the third time in less then six years!
The launch of the Honda Civic hybrid recently was no Baku-Shan
(Japanese ‘semblance in a woman’s beauty’), as aesthetically, the car seemed perfect to make its competitors feel insecure. The most significant Honda launch in the country yet, the Civic hybrid according to Honda, “is a commitment to the environment” and “will certainly create a stir in the market.” But even then, there has been a Kusukusu (suppressed giggling) doing rounds in the Indian auto circles due to the exorbitant price the car comes at, which dangerously borders more substantial E-segment cars. However, the world’s number six car maker has to open its eyes wide. India is changing and so is it’s perception about certain categories. Since 2005, there has been a paradigm shift in consumer preference, especially with the launch of Swift by Maruti. The Premium-compact segment (Rs.4 Lakh+) was never perceived the same again, both by the manufacturers and the consumers. In such a scenario, the company is truly facing a tough challenge to launch its compact car Jazz in India. The launch delay in one of the fastest growing automobile markets in the world, India, has been linked to the company’s relentless struggle to get the pricing right, as the car would be up against formidable competition like Maruti Swift, Hyundai i20 and Skoda Fabia. Furthermore, to retain its leadership, the company has already relaunched the Accord in India for the third time in less then six years! Read these article :-
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