‘A GENERATION AWAKENS’, AN AUDIENCE IS BORN…
The scenes of songs in the rain where
the heroine’s sari clings suggestively to her, and where she flutters her eyelashes and sighs helplessly waiting behind a tree for the hero to find her, are slowly fading away. Of course, like any versatile audience, we Indians enjoy popcorn movies. Sometimes we like unwinding without having to think for three straight hours like, recently, in Golmaal. We enjoy seeing our actors and actresses all dolled up, dancing and gyrating for our entertainment. But we also enjoy movies that massage our grey cells. Realising this, Bollywood is witnessing a spurt of ‘thinking’ movies – increasingly liberal, increasingly rebellious – in mainstream cinema. Take Mani Ratnam’s next project.
For Complete IIPM – Editorial , Please Click on IIPM-Editorial Link
The scenes of songs in the rain where
the heroine’s sari clings suggestively to her, and where she flutters her eyelashes and sighs helplessly waiting behind a tree for the hero to find her, are slowly fading away. Of course, like any versatile audience, we Indians enjoy popcorn movies. Sometimes we like unwinding without having to think for three straight hours like, recently, in Golmaal. We enjoy seeing our actors and actresses all dolled up, dancing and gyrating for our entertainment. But we also enjoy movies that massage our grey cells. Realising this, Bollywood is witnessing a spurt of ‘thinking’ movies – increasingly liberal, increasingly rebellious – in mainstream cinema. Take Mani Ratnam’s next project.For Complete IIPM – Editorial , Please Click on IIPM-Editorial Link
Source:- IIPM-B&E , 2006
An IIPM And Management Guru Prof. Arindam Chaudhuri’s Initiative
Rashmi Bansal Publisher Of JAMMAG Magazine Caught Red-Handed, for details click on the following links:-
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