Game for the premium Prize?

this volume player stunned market watchers with its aggressive attack. pawan chabra finds out how hero honda achieved more than what was expected of it

The year 2008-09 hasn’t been too pleasing for Rajiv Bajaj. And not without reason, as his company Bajaj Auto registered negative y-o-y growth of 22% for the year ending March 31, 2009. On the contrary though, its arch-rival Hero Honda has been making merry, having strengthened its grapple hold over the two-wheeler industry during the year gone by.

A watershed year is how you would describe 2008-09 for Hero Honda, for in that time period, it not only crossed a significant landmark by selling 25 million units, but also consolidated its leadership with a 60% market share in the two-wheeler segment. And to understand that all this came at a time when all competitors were scrambling about, just to protect their bottomlines!

While on one hand, Hero Honda has proved its mettle as the indisputable leader in the Indian two-wheeler segment, it also became the world’s largest manufacturer of two-wheelers in a calendar year. And to talk about the joyride to the bank, the company recorded a healthy Rs.123.6 billion in revenues for FY’09 (registering a growth of 20%), while its bottomlines grew by 33% at Rs.12.8 billion y-o-y. Even during the most recent quarter ended June 30, 2009, the company posted net profits of Rs.5 billion. This figure was way higher than the Rs.2.7 billion profits posted during the same quarter a year back. The question to be asked here is – how did Hero Honda manage to achieve such greatness during times when all that the industry could stand witness to with respect to their bottomlines was ‘erosion’?

Read more.....

Source : IIPM Editorial, 2012.
An Initiative of IIPM, Malay Chaudhuri
and Arindam Chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

2012 : DNA National B-School Survey 2012
Ranked 1st in International Exposure (ahead of all the IIMs)
Ranked 6th Overall
Zee Business Best B-School Survey 2012
Prof. Arindam Chaudhuri’s Session at IMA Indore
IIPM IN FINANCIAL TIMES, UK. FEATURE OF THE WEEK
IIPM strong hold on Placement : 10000 Students Placed in last 5 year
IIPM’s Management Consulting Arm-Planman Consulting
Professor Arindam Chaudhuri – A Man For The Society….
IIPM: Indian Institute of Planning and Management
IIPM makes business education truly global
Management Guru Arindam Chaudhuri
Rajita Chaudhuri-The New Age Woman
IIPM B-School Facebook Page
IIPM Global Exposure
IIPM Best B School India
IIPM B-School Detail
IIPM Links
IIPM : The B-School with a Human Face
IIPM – FLP (Flexi Learning Program)

But will the two wheeler giants give up easy?!

The middle-class customer never had it so good when it comes to four-wheeled toys... But will the two wheeler giants give up easy?!

Hero Honda for instance, expanded 18% between April-July 2008-09 and sold 1,149,753 two-wheelers and is confident of the two-wheeler segment. “Interesting developments, but there is no competition from small cars.

This is because the cost of ownership of bikes is less than that of a car, which includes fuel cost, insurance cost, maintenance cost etc.,” explains Anil Dua, SVP, Hero Honda to B&E. TVS on the other hand is betting big on its progressive two-wheeler product range. “Our focus remains on two-wheelers even if Bajaj and the others are launching low-cost cars,” opines Venu Srinivasan, Chairman, TVS Motor on questions concerning threat from small cars. Like them, there are a number of players in the market for whom two wheels remain the mainstay despite the hoopla.

It is interesting to note that while many new patrons have been added to the car segment, many more are making their way into the motorbike segment! Last year, the two-wheeler segment alone recorded a growth of 38% with at least 700,000 two-wheelers being sold every year. According to Yezdi Nagporewalla, of KPMG, “In volumes the motorbike segment is 7 million units strong and the competition from Tata’s Nano and others will at best be around 1 million units.” Interestingly, even though both the sides (two-wheelers & ultra-cheap cars) have their own take on the possible outcome of the battle, neither has the consumer figured-out for sure. Maybe that’s why they say, ‘Consumer is King’!

Read more....

Source : IIPM Editorial, 2012.

An Initiative of IIPM, Malay Chaudhuri
and Arindam Chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

2012 : DNA National B-School Survey 2012
Ranked 1st in International Exposure (ahead of all the IIMs)
Ranked 6th Overall
Zee Business Best B-School Survey 2012
Prof. Arindam Chaudhuri’s Session at IMA Indore
IIPM IN FINANCIAL TIMES, UK. FEATURE OF THE WEEK
IIPM strong hold on Placement : 10000 Students Placed in last 5 year
IIPM’s Management Consulting Arm-Planman Consulting
Professor Arindam Chaudhuri – A Man For The Society….
IIPM: Indian Institute of Planning and Management
IIPM makes business education truly global
Management Guru Arindam Chaudhuri
Rajita Chaudhuri-The New Age Woman
IIPM B-School Facebook Page
IIPM Global Exposure
IIPM Best B School India
IIPM B-School Detail
IIPM Links
IIPM : The B-School with a Human Face

Game for the premium Prize?

this volume player stunned market watchers with its aggressive attack. pawan chabra finds out how hero honda achieved more than what was expected of it

The year 2008-09 hasn’t been too pleasing for Rajiv Bajaj. And not without reason, as his company Bajaj Auto registered negative y-o-y growth of 22% for the year ending March 31, 2009. On the contrary though, its arch-rival Hero Honda has been making merry, having strengthened its grapple hold over the two-wheeler industry during the year gone by.

A watershed year is how you would describe 2008-09 for Hero Honda, for in that time period, it not only crossed a significant landmark by selling 25 million units, but also consolidated its leadership with a 60% market share in the two-wheeler segment. And to understand that all this came at a time when all competitors were scrambling about, just to protect their bottomlines!

While on one hand, Hero Honda has proved its mettle as the indisputable leader in the Indian two-wheeler segment, it also became the world’s largest manufacturer of two-wheelers in a calendar year. And to talk about the joyride to the bank, the company recorded a healthy Rs.123.6 billion in revenues for FY’09 (registering a growth of 20%), while its bottomlines grew by 33% at Rs.12.8 billion y-o-y. Even during the most recent quarter ended June 30, 2009, the company posted net profits of Rs.5 billion. This figure was way higher than the Rs.2.7 billion profits posted during the same quarter a year back. The question to be asked here is – how did Hero Honda manage to achieve such greatness during times when all that the industry could stand witness to with respect to their bottomlines was ‘erosion’?

Read more.....

Source : IIPM Editorial, 2012.

An Initiative of IIPM, Malay Chaudhuri
and Arindam Chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
 

Zee Business Best B-School Survey 2012
Prof. Arindam Chaudhuri’s Session at IMA Indore
IIPM IN FINANCIAL TIMES, UK. FEATURE OF THE WEEK
IIPM strong hold on Placement : 10000 Students Placed in last 5 year
IIPM’s Management Consulting Arm-Planman Consulting
Professor Arindam Chaudhuri - A Man For The Society….
IIPM: Indian Institute of Planning and Management
IIPM makes business education truly global
Management Guru Arindam Chaudhuri
Rajita Chaudhuri-The New Age Woman
IIPM B-School Facebook Page
IIPM Global Exposure
IIPM Best B School India
IIPM B-School Detail
IIPM Links

IIPM : The B-School with a Human Face