Friday, July 14, 2006


Chocolates, of course, are some of the best engineered products in Switzerland (ask a foodie), but seriously, those are Switzerland’s value-added engineered products that are the true reason for the Swiss brand becoming elite. Unarguably, the best examples of Swiss workmanship are Swiss watches. They are very high on quality, and though perceived expensive, also cater to the value-for-money market through the Swatch brand. In fact, Nicholas Hayek’s Swatch group is the largest watch company in the world, and owns some of the world’s costliest brands like Omega, Rado, Calvin Klein, Mido, Longines, Tissot, Breguet, Leon Hatot, Union, Hamilton, Blancpain, Balmain, Certina, Endura, Glashutte, Les Boutiques, Jaquet Droz, and obviously, the brand Swatch itself... Swiss watches alone, worth $9.97 billion were sold in 2005; a mark of how coveted these watches are globally!

For Complete IIPM - Article, Click on IIPM-Editorial Link

Source:- IIPM-
Business and Economy, Author:- Prof. Arindam Chaudhuri - 2006

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