IIPM FACULTY

Monday, April 28, 2008

Wharton’s memorial for Dhirubhai Ambani

What a way to keep the memory of late Dhirubhai Amb

ani – the man who lived the Reliance dream – alive! The University of Pennsylvania’s Wharton School (that was founded in 1881 as the first collegiate business school ) h a s named a 300-seater state of- the art auditorium as the DhiRubhai Ambani Auditorium. This was announced at a ceremony in Philadelphia, where Wharton received a multi-million dollar gift from his son, Anil Ambani, Chairman of the Anil Dhirubhai Ambani Group (ADAG). On the occasion, Patrick Harker, the Dean of Wharton had this to say about the late Dhirubhai Ambani: “He was a true pioneer in the development of the Indian economy, opening opportunity to thousands of his fellow citizens through his then-innovative public stock offerings. We are honoured to have this outstanding opportunity to pay a lasting tribute to Mr. Ambani, the companies he built and the important role he played in India’s economic growth. We are grateful to his son, Anil, for choosing to remember him in this meaningful way.” Among those who were present at the ribbon-cutting ceremony were Dhirubhai Ambani’s wife Kokilaben and Anil Ambani’s wife Tina Ambani. In 1998, Wharton School had awarded Dhirubhai Ambani the Dean’s Medal in recognition of his work as the Chairman of Reliance Industries Limited (RIL). He was the 24th recipient of this honour. Anil Ambani too, received his MBA from Wharton in 1983. The junior Ambani now serves as a member of the Board of Overseers.

For Complete I I P M Article, Click on IIPM Article

Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Read More:-
The Sunday Indian - Greatest News weekly
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Along came HBO!
BRAND : Real Twist
BRAND: Nokia
Don makes a ‘fair’ deal…
RCOM rings in the fabricating tone!!
The Noodle House comes to India
Re-cycle...
Cricket isn’t just cricket
Puravankara gets stuck in bad weather
Harry Potter strikes a million!

Friday, April 18, 2008

Tintin, now the leading man

Who doesn’t know of – and love – Tint

in, that Belgian intrepid journalist, who was always game for a spot of adventure? He’s easily the world’s best known cartoon character, created by Herge in 1929. And who doesn’t adore Snowy, Tintin’s loyal dog who was his companion and fellow adventurer in all his missions? And what about Thompson and Thomson, those Irrepressible twins who were always goofing up? Captain Haddock? Professor Calculus? Well, Steven Spielberg and Peter Jackson (now best known for making the Lord of the Rings trilogy on celluloid) are also unabashed fans of Tintin. So much so that the two are going to together, direct and produce a series of three films on adventures of Tintin. According to a report in entertainment magazine, Daily Variety, Spielberg and Jackson will direct at least one of the three films each, and produce all three. The duo has chosen three stories from the 23 Tintin comic books that were published between 1929 and 1976. “Herge’s characters have been reborn as living beings, expressing emotion and a soul which goes far beyond anything we’ve seen to date with computer animated characters,” Spielberg was quoted by the report. “We want Tintin’s adventures to have t h e reality of a live-action film , and yet Peter [Jackson] and I felt that shooting them in a traditional live-action format would simply not honour the distinctive look of the characters and world that Herge created.” The report added that Jackson feels that though the movies would be computer generated, the characters would not look “cartoonish”. This is what he had to say: “We’re making them look photorealistic. The fibres of their clothing, the pores of their skin and their hair looks exactly those of real people – but real Herge people!” We can hardly wait for Tintin to get a screen presence now!

For Complete I I P M Article, Click on IIPM Article

Source : IIPM Editorial, 2008

Thursday, April 10, 2008

Leaders by birth?

Do first-borns enjoy undue advantage in sibling rivalries?
A new research proves that nature too follows the policy of fir

st-come, first-served. After studying a sample of 240,000 Norwegia men born between 1967and 1976, Petter Kristensen and his colleagues at University of Oslo have reported in the journal Science and Intelligence that first-borns are likely to have a higher IQ than their younger siblings. Being the eldest, they’re usually expected to be the more responsible ones, and it looks like God has equipped them for the task by giving them an edge of 2.3 IQ points. However, even if a later born is raised as the eldest due to any reason (like death of the eldest) then their IQs tend to rise to equal that of the eldest. An analysis published in the US journal – Science informs that first-born men have higher IQ levels than those born 2nd, and subsequently the gap increases. Note that nowhere does it imply that if a lady gives birth to14 children, the last one will be a pea-brained idiot! But all this has a catch, the research is based on data of young Norwegian men, the lifestyle conditions in other countries would vary and could considerably affect the results. And girls have been exempted from this research as previous studies already suggest a similar trend in females. In any case, let the later-borns not be disheartened, as IQ, like RAM in a computer, can still be upgraded!

For Complete I I P M Article, Click on IIPM Article

Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Read More:-

The Sunday Indian - Greatest News weekly
http://iipm-news.spaces.live.com/
http://pankajnegiz.spaces.live.com/
http://iipminternational.spaces.live.com/
http://iipm-iipmschool.spaces.live.com/

The condom ban(ter)
A sex toy or another political ploy...?
Not so long ago, an art student, Chandra mohan, of M.S. University, Va

dodara was arrested when his painting piqued the saffron brigade. And even before the nation can begin to get over that infamous breach of a student’s right to expression and evaluation, the self-righteous politicians have picked on that unwitting agent of conjugal bliss – the condom – as their next victim. The condom with a tiny vibrating ring at its base is in the eye of a storm in Madhya Pradesh and, if all goes ‘well’, it will be off the shelves within days. While the ruling party brands them as sex toys, S.G. Sridhar, General Manager, Hindustan Latex insists, “It is not a sex toy! It’s a normal condom, fitted with a vibrating ring on the top, designed to boost the usage of condoms since it enhances pleasure for both partners.” And even if they were sex toys, whose business is it to grudge amorous adults their games of love? What happens behind closed doors ought not to be anybody else’s affair. But the high-on-Hindutva state government will have nothing of this and, after banning sex education in schools, is waving fists at Hindustan Latex. And the irony of it all – it is the very same Madhya Pradesh that is also home to that testament to love’s-labours rediscovered- in-stone called Khajuraho!

For Complete I I P M Article, Click on IIPM Article

Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist)

Initiative Read More:-

The Sunday Indian - Greatest News weekly
http://iipm-news.spaces.live.com/
http://pankajnegiz.spaces.live.com/
http://iipminternational.spaces.live.com/
http://iipm-iipmschool.spaces.live.com/

Tuesday, April 01, 2008

IIPM-Hot Spots Advertising

BRAND : Parle G
BASELINE : Hindustan Ki Taakat
DESCRIPTION: A soldier leaves for his camp and the VO exclaims, “Taakat mein taakat hoon, door hoon, paas hoon.” A dhabawala practices writing in English and the VO continues, “Swayam ka aabhaas hoon.” Boys are shown wrestling & the VO says, “Taakat, mein taakat hoon.” A girl walks on the road and deals boldly with eve-teasers; the VO goes, “Aahat hoon, saahas hoon.” And so on. Finally, a female photo-journalist is shown taking pictures, amidst the trouble-torn scenario and the VO states, “Subah ki taswir hoon, maa ko diya hua vachan hoon. Mein taakat hoon.”

4Ps TAKE: Nice campaign from Parle G with effective communicati

on through VO, powerful visuals to back the effort, and the message that Parle G biscuits are a part of everyday life. The tagline ‘Hindustan ki taakat’ comes alive through the communication. The single-minded focus is to target all age groups, in both rural and urban India. Of course the USP is the ‘nutritional strength’ of the biscuit that offers the required energy to consumers. Only problem: doesn’t the ad go slightly overboard over a biscuit???

For Complete I I P M Article, Click on IIPM Article

Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

BRAND : Sony Ericsson
AGENCY: Saatchi & Saatchi
BASELINE: Love bringing the shadows to life.
DESCRIPTION: A guy is sleeping under a tree & someone clicks his shadow’s picture. A guy wearing feathers gets his shadow’s picture clicked too. Next, a salesgirl is fixing the collar of a male mannequin and her shadow’s picture is clicked. Finally, a guy clicks his photo in shadow & VO says, “Sony Ericsson K810i that photographs.”

4Ps TAKE: Cellphones ha

ve become cameras, or as good as a camera: that’s exactly what this ad is trying to communicate. The power idea is that Sony Ericsson K810i’s 3.2 megapixel camera doesn’t get bogged down by the darkness. Poor lighting is offset by the Xenon flash that’s inbuilt in the phone. So, while other camera phones would have taken pictures of your shadow in bad lighting, the K810i operates like a regular camera. The USP is the phone’s photo fix feature that gives one extra, magical dark room touch. The only problem is that these features could have been communicated to the target audience. The communication seems to have got lost in the shadows!

BRAND : Radio City
AGENCY : Meridian BASELINE : Whatte Fun
DESCRIPTION: Two midgets are trying to curl the moustache of the Maharaja with ‘Gir gaya hoon’ playing in the backdrop. The Maharaja calls the snake charmer to fix his moustache, but again all in vain. Tired & bugged, he chops his moustache. Then, we observe the dejected Maharaja sitting on a swing, looking at the two dogs sitting in front of him. He has an idea and fixes the tails of the dogs instead and people around him are impressed. In the end, the VO says, “Kutte ki doom tedhi ki tedhi, sunte rahiye fun ki nayi bhasha, Radio City, 91.1, Whatte Fun!”

4Ps TAKE: Another sequence to the Whatte Fun campaign and

this one too scores high on humour and wit. The power idea is to position the channel as a fun-loving one, entertaining all age groups. The storyboard is woven in an interesting manner and the visual grabs our attention. The reward to the prospect is the music played, which keeps the listeners hooked. The USP is the sheer fun factor that the channel stands for. Whatte Fun!

For Complete I I P M Article, Click on IIPM Article

Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Thursday, March 27, 2008

Yahoo! Googles its way up

Top management shuffle at Sunnyvale
Global

internet economy looks well poised for yet another bull race, bigger and more spectacular. Post the dot com bust that left many battered and bruised, this one promises to be more of a conquest! A battle between the Goliaths of the virtual world – Google and Yahoo!. In Terry Semel’s much awaited stepping down from the boss’s chair at Yahoo!, is a harbinger of what holds for the massively growing internet audience and of course, impatient shareholders. Stocks at Yahoo! Soared 8% immediately after Semel stepped down. “Jerry (co-founder, Yahoo!) and Sue (Susan Decker, head of Yahoo’s Advertiser and Publisher Group) will make an unbeatable team,” mentions Semel in his resignation letter as he vacates the corner office at Yahoo’s headquarters in Sunnyvale. However, what bothers shareholders and analysts is the tenure of Yang’s stay at the boss’s office after Yahoo’s disastrous Q1 revenues of $1.67 billion compared to Google’s monstrous $3.66 billion. Now since the global search engine market is poised to touch $22 billion within the next five years, Yahoo! does seem in a catch-up mood with the launch of ‘Panama search advertising ranking’ that putsit at par with Google’s Adsense. Revealing his strategy cautiously, Jerry Yang’s Yahoo blog post states, “My immediate and overarching prioritie are to realise Yahoo’s strategic vision by accelerating execution and further strengthening our leadership team.” Tough words.

For Complete I I P M Article, Click on IIPM Article

Source:IIPMEditorial,2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Pepsi yawning...
Now Pepsi tries to keep you awake
One common thing plaguing American companies at 2 PM is the chroni

c ‘Yawning’ exercise exhibited by the employees! In order to prevent people from spreading this contagious disease further, cola giant Pepsi has launched its new product Diet Pepsi Max, an invigorating zero-calorie cola with ginseng and more caffeine. According to Cie Nicholson, Chief Marketing Officer, Pepsi-Cola North America, “Diet Pepsi MAX will bring invigoration to the masses.” Though the company is tight lipped about the total amount invested in the brand, industry experts estimate the amount to be nearly $55 million for one whole year. This is definitely a new initiative to capture market share as traditionally cola giants have only supported brands for the first few months. BBDO, New York has designed a new campaign ‘Wake up, people!’ for the same. The ad shows how helpful the drink is in situations like a job interview, a football game or even a wedding. Yawn! With this drink, Pepsi is also charting a new territory by targeting men. To get their target market gulp down the drink, Pepsi would be running majority of TV campaigns while NFL (National Football League) is on. There would also be digital campaigns run on various websites. Pepsimax.com and wake up people. com are two websites that have been launched by Pepsi for the purpose. People can upload their yawn moments in this website and also send a wake up call to their friends via comedian Ben Stein. The jury is still out on this new brand. Yet, Russell Weiner, VP, Colas, Pepsi-Cola North America sounds optimistic, “It’s evident that Americans are tired and could use an extra kick to help get them
through the day.”

For Complete I I P M Article, Click on IIPM Article

Source: IIPM Editorial,2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative